AG Colour Savour shampoo 10oz
AG AG Colour Savour shampoo 10oz $53.75
COLOUR SAVOUR - sulfate-free shampoo Colour Savour’s sulfate-free, mild formulation gently cleanses hair with a rich, luxurious lather. Proteins and herbal extracts soothe and repair, while our exclusive CARE Complex provides both UV and free radical protection. pH 4.5-5.5 USE IT : Massage this lather-rich shampoo into wet hair. Rinse and repeat as desired
AG Colour Savour shampoo 33.8oz
AG AG Colour Savour shampoo 33.8oz $79.97
COLOUR SAVOUR - sulfate-free shampoo Colour Savour’s sulfate-free, mild formulation gently cleanses hair with a rich, luxurious lather. Proteins and herbal extracts soothe and repair, while our exclusive CARE Complex provides both UV and free radical protection. pH 4.5-5.5 USE IT : Massage this lather-rich shampoo into wet hair. Rinse and repeat as desired
AG Conditioner Light 33.8oz
AG AG Conditioner Light 33.8oz $67.43
Keratin and silk infused conditioner that detangles, hydrates and adds incredible shine to hair.
AG Control Anti-dandruff shampoo 12oz
AG AG Control Anti-dandruff shampoo 12oz $58.31
Control shampoo is an extremely effective anti-dandruff treatment forlumated with the maximum active ingredient allowable without a prescription. Leaves hair and scalp moisturized. pH 5.0 to 6.5
AG Curl Revive shampoo 10oz
AG AG Curl Revive shampoo 10oz $53.75
RECOIL - curl care shampoo Caring for curls means giving them the moisture and definition created by our gentle, sulfate-free curl care shampoo. Recoil Shampoo’s lavish formula includes our C3* which hydrates and encourages curl and natural bounce, while controlling frizz and adding protein for strength and body. USE IT: Massage this lather-rich shampoo into wet hair. Rinse and repeat as desired.
AG Curl Revive shampoo 33.8oz
AG AG Curl Revive shampoo 33.8oz $79.97
RECOIL - curl care shampoo Caring for curls means giving them the moisture and definition created by our gentle, sulfate-free curl care shampoo. Recoil Shampoo’s lavish formula includes our C3* which hydrates and encourages curl and natural bounce, while controlling frizz and adding protein for strength and body. USE IT: Massage this lather-rich shampoo into wet hair. Rinse and repeat as desired.
AG Fast Food shampoo 10oz
AG AG Fast Food shampoo 10oz $53.75
Finally, a fast food that’s good for you. Fast Food sulfate-free shampoo is unbelievably rich and full of moisturizing lather, providing extreme hydration to chronically dry hair while being light enough for all hair types. For optimal results follow with our nourishing Fast Food leave on conditioner. USE IT: Massage into wet hair. Rinse and repeat as desired.
AG Refuel shampoo 33.8oz
AG AG Refuel shampoo 33.8oz $79.97
REFUEL - sulfate-free strengthening shampoo Refuel’s sulfate-free formula gently cleanses, nourishes and restores life back into dry, damaged hair. Keratin amino acids provide long-lasting strength and touchable softness. USE IT : Massage into wet hair. Rinse and repeat as desired.
AG Renew shampoo 10oz
AG AG Renew shampoo 10oz $49.19
Clarifying shampoo that eliminates all product, chlorine and mineral build-up left in hair.
AG Renew shampoo 33.8oz
AG AG Renew shampoo 33.8oz $67.43
Clarifying shampoo that eliminates all product, chlorine and mineral build-up left in hair.
AG Smoooth shampoo 10oz
AG AG Smoooth shampoo 10oz $53.75
Sulfate-free shampoo infused with argan and coconut oil that hydrates, strengthens and adds shine to hair.
AG Smoooth shampoo 33.8oz
AG AG Smoooth shampoo 33.8oz $79.97
Sulfate-free shampoo infused with argan and coconut oil that hydrates, strengthens and adds shine to hair.
AG Sterling Silver shampoo 10oz
AG AG Sterling Silver shampoo 10oz $49.19
STERLING SILVER - toning shampoo Sterling Silver is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, this mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter. pH 4.5-5.5 USE IT : Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance, more frequently for persistent discolouration.
AG Sterling Silver shampoo 33.8oz
AG AG Sterling Silver shampoo 33.8oz $70.85
STERLING SILVER - toning shampoo Sterling Silver is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, this mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter. pH 4.5-5.5 USE IT : Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance, more frequently for persistent discolouration.
AG Tech Two shampoo 10oz
AG AG Tech Two shampoo 10oz $49.19
Keratin and silk infused shampoo that incredibly strengthens and hydrates chemically-damaged hair.
AG Thikk Wash volumizing shampoo 10oz
AG AG Thikk Wash volumizing shampoo 10oz $49.19
Lightweight shampoo that provides maximum volume to fine hair, while strengthening them.
AG Thikk Wash volumizing shampoo 33.8oz
AG AG Thikk Wash volumizing shampoo 33.8oz $70.85
Lightweight shampoo that provides maximum volume to fine hair, while strengthening them.
AG Vita C shampoo 10oz
AG AG Vita C shampoo 10oz $53.75
REFUEL - sulfate-free strengthening shampoo Refuel’s sulfate-free formula gently cleanses, nourishes and restores life back into dry, damaged hair. Keratin amino acids provide long-lasting strength and touchable softness. USE IT : Massage into wet hair. Rinse and repeat as desired.
AG Xtramoist shampoo 10oz
AG AG Xtramoist shampoo 10oz $49.19
Restore softness, manageability and shine with this gentle, salt-free, hyper-moisturizing shampoo. Xtramoist is specially formulated with a potent blend of hydrating honey extracts and sodium PCA plus protein and amino acids to restore moisture, balance, strength and shine. pH 4.5-5.5 USE IT: Massage into wet hair. Rinse and repeat as desired.
AG Xtramoist shampoo 33.8oz
AG AG Xtramoist shampoo 33.8oz $70.85
Restore softness, manageability and shine with this gentle, salt-free, hyper-moisturizing shampoo. Xtramoist is specially formulated with a potent blend of hydrating honey extracts and sodium PCA plus protein and amino acids to restore moisture, balance, strength and shine. pH 4.5-5.5 USE IT: Massage into wet hair. Rinse and repeat as desired.
Aloxxi 7 essential oil shampoo 10oz
Aloxxi Aloxxi 7 essential oil shampoo 10oz $57.17
Essential 7 oil shampoo hydrates and tames dry and curly color-treated hair. Its essential oil infused formula intensely improves hair's elasticity, while leaving them with an incredible smooth and silky texture. Features - Controls frizz - UV protection - Deeply nourishes and hydrates hair - Disciplines rebel hair - Protects hair color from fading - Sulfate, paraben, sodium chloride and gluten free - Not tested on animals How to use - Apply on wet hair - Massage - Rinse - If needed, reapply
Aloxxi 7 essential oil shampoo 33.8oz
Aloxxi Aloxxi 7 essential oil shampoo 33.8oz $74.27
Essential 7 oil shampoo hydrates and tames dry and curly color-treated hair. Its essential oil infused formula intensely improves hair's elasticity, while leaving them with an incredible smooth and silky texture. Features - Controls frizz - UV protection - Deeply nourishes and hydrates hair - Disciplines rebel hair - Protects hair color from fading - Sulfate, paraben, sodium chloride and gluten free - Not tested on animals How to use - Apply on wet hair - Massage - Rinse - If needed, reapply
Aloxxi Bombshell Shampoo 2oz
Aloxxi Aloxxi Bombshell Shampoo 2oz $33.23
This shampoo amplifies hair and prepares it for blow-drying. The formula includes quartz powder which provides texture and shine, as well as sugar starch to speed up drying time. The hair has more body, shine and movement. Colourcare Complex technology protects from UV rays which fades hair color thanks to a blend of 10 antioxidant ingredients. Features - Volumizing shampoo - Provides texture - Boosts shine - Hydrates without weighing down - Accelerates drying time - Suitable for colored hair - Protects from UV rays - NO sulfate, phthalates, paraben and sodium chloride - NOT tested on animals How to use - Use on damp hair - Emulsify then rinse - Repeat shampoo then rinse thoroughly - Follow with Bombshell Conditioner
Aloxxi Bombshell shampoo 8oz
Aloxxi Aloxxi Bombshell shampoo 8oz $57.17
This shampoo amplifies hair and prepares it for blow-drying. The formula includes quartz powder which provides texture and shine, as well as sugar starch to speed up drying time. The hair has more body, shine and movement. Colourcare Complex technology protects from UV rays which fades hair color thanks to a blend of 10 antioxidant ingredients. Features - Volumizing shampoo - Provides texture - Boosts shine - Hydrates without weighing down - Accelerates drying time - Suitable for colored hair - Protects from UV rays - NO sulfate, phthalates, paraben and sodium chloride - NOT tested on animals How to use - Use on damp hair - Emulsify then rinse - Repeat shampoo then rinse thoroughly - Follow with Bombshell Conditioner
Aloxxi Clarifying shampoo 1.5oz
Aloxxi Aloxxi Clarifying shampoo 1.5oz $33.23
Clarifying shampoo is specially designed to purify your hair while giving healthy looking hair. Its formula deep cleans to remove impurities from hard water, styling products, pool elements and environmental pollutants. Features - For silky hair - Enriched with thyme, ginger root, neem leaf and dandelion - Enriched with ColourCare Complex for color-treated hair How to use - Apply on wet hair - Massage - Rinse
Aloxxi Clarifying shampoo 10.1oz
Aloxxi Aloxxi Clarifying shampoo 10.1oz $57.17
Clarifying shampoo is specially designed to purify your hair while giving healthy looking hair. Its formula deep cleans to remove impurities from hard water, styling products, pool elements and environmental pollutants. Features - For silky hair - Enriched with thyme, ginger root, neem leaf and dandelion - Enriched with ColourCare Complex for color-treated hair How to use - Apply on wet hair - Massage - Rinse
Aloxxi Clarifying shampoo 33.8oz
Aloxxi Aloxxi Clarifying shampoo 33.8oz $74.27
Clarifying shampoo is specially designed to purify your hair while giving healthy looking hair. Its formula deep cleans to remove impurities from hard water, styling products, pool elements and environmental pollutants. Features - For silky hair - Enriched with thyme, ginger root, neem leaf and dandelion - Enriched with ColourCare Complex for color-treated hair How to use - Apply on wet hair - Massage - Rinse
Aloxxi Dry shampoo 4.5oz
Aloxxi Aloxxi Dry shampoo 4.5oz $48.05
Aloxxi Dry shampoo refreshes and purifies hair between shampoos. Its formula enriched with natural ingredients eliminates all sebum accumulations left in hair, while providing volume. Features - For a well-being sensation to scalp - Clear formula, - Protects from UV rays - Sulfate, paraben, sodium chloride and gluten free - Not tested on animals How to use - Shake well - Spray 6-8 inches from scalp - Let dry and work with fingers - Brush and style as desired
Aloxxi Hydrating conditioner 1.5oz
Aloxxi Aloxxi Hydrating conditioner 1.5oz $33.23
Hydrating conditioner repairs and hydrates dry, color-treated hair. Its olive and avocado oil adds maximum shine to hair, while protecting them from the sun's drying out effects. For beautified, healthy hair. Features - Strengthens, protects and nourishes hair from the inside out - Protects hair color from fading - Adds shine to hair - Sulfate, paraben, sodium chloride and gluten free - Not tested on animals How to use - After shampooing, apply on towel-dried hair - Massage - Rinse
Aloxxi Hydrating shampoo 10oz
Aloxxi Aloxxi Hydrating shampoo 10oz $57.17
Hydrating shampoo repairs and hydrates dry, color-treated hair. Its olive and avocado oil adds maximum shine to hair, while protecting them from the sun's drying out effects. For beautified, healthy hair. Features - Strengthens, protects and nourishes hair from the inside out - Protects hair color from fading - Adds shine to hair - Sulfate, paraben, sodium chloride and gluten free - Not tested on animals How to use - Apply on wet hair - Massage - Rinse - If needed, reapply
Aloxxi Hydrating shampoo 33.8oz
Aloxxi Aloxxi Hydrating shampoo 33.8oz $74.27
Hydrating shampoo repairs and hydrates dry, color-treated hair. Its olive and avocado oil adds maximum shine to hair, while protecting them from the sun's drying out effects. For beautified, healthy hair. Features - Strengthens, protects and nourishes hair from the inside out - Protects hair color from fading - Adds shine to hair - Sulfate, paraben, sodium chloride and gluten free - Not tested on animals How to use - Apply on wet hair - Massage - Rinse - If needed, reapply
Aloxxi Reparative Shampoo 10.1oz
Aloxxi Aloxxi Reparative Shampoo 10.1oz $57.17
Reparative shampoo repairs and nourishes weak and damaged strands. Its reparative formula helps to reduce breakage, protect hair color from fading by helping to block damaging UV rays. Features - Cleanse without stripping strands of nourishment - Infused with Advanced Recovery Technology - Restores hydration and strength - Sulfate free - Paraben free - Not tested on animals How to use - Apply on wet hair - Lather - Rinse - Repeat if necessary
Aloxxi Reparative shampoo 33.8oz
Aloxxi Aloxxi Reparative shampoo 33.8oz $74.27
Reparative shampoo repairs and nourishes weak and damaged strands. Its reparative formula helps to reduce breakage, protect hair color from fading by helping to block damaging UV rays. Features - Cleanse without stripping strands of nourishment - Infused with Advanced Recovery Technology - Restores hydration and strength - Sulfate free - Paraben free - Not tested on animals How to use - Apply on wet hair - Lather - Rinse - Repeat if necessary
Aloxxi Violet shampoo 10.1oz
Aloxxi Aloxxi Violet shampoo 10.1oz $57.17
This shampoo revives blonde hair and eliminates unwanted tones thanks to the intensely pigmented formula. This violet cleanser is suitable for blond, gray or white hair and gently purifies while providing hydration. Feature - Purple shampoo - For blond, gray and white hair - Neutralizes brassiness - Protects hair color How to use - Apply generously on damp hair - Lather and spread evenly - Let sit for 2 to 5 minutes - Use more often for an intense result
Aloxxi Violet shampoo 33.8oz
Aloxxi Aloxxi Violet shampoo 33.8oz $74.27
This shampoo revives blonde hair and eliminates unwanted tones thanks to the intensely pigmented formula. This violet cleanser is suitable for blond, gray or white hair and gently purifies while providing hydration. Feature - Purple shampoo - For blond, gray and white hair - Neutralizes brassiness - Protects hair color How to use - Apply generously on damp hair - Lather and spread evenly - Let sit for 2 to 5 minutes - Use more often for an intense result
Aloxxi Volumizing shampoo 10oz
Aloxxi Aloxxi Volumizing shampoo 10oz $57.17
Volumizing shampoo invigorates and adds maximum volume to fine, color-treated hair. Its apple stem infused formula strengthens hair, thereby allowing a strong and healthy growth. For texturized hair. Features - Restores and improves hair's appearance - Provides incredible body - Protects hair color from fading - Sulfate, paraben, sodium chloride and gluten free - Not tested on animals How to use - Apply on wet hair - Massage - Rinse
Aloxxi Volumizing shampoo 33.8oz
Aloxxi Aloxxi Volumizing shampoo 33.8oz $74.27
Volumizing shampoo invigorates and adds maximum volume to fine, color-treated hair. Its apple stem infused formula strengthens hair, thereby allowing a strong and healthy growth. For texturized hair. Features - Restores and improves hair's appearance - Provides incredible body - Protects hair color from fading - Sulfate, paraben, sodium chloride and gluten free - Not tested on animals How to use - Apply on wet hair - Massage - Rinse
Alterna Another Day Dry Shampoo 5oz
Alterna Alterna Another Day Dry Shampoo 5oz $62.88
This dry shampoo refreshes the hair and provides suppleness for a healthy appearance. The formula enriched with botanical caviar extract provides shine, while white charcoal absorbs excess oil without leaving a white residue. Features - Dry shampoo - Suitable for most hair types - With absorbent and purifying white charcoal - Enriched with botanical caviar - Vegan - 50% post-consumer recycled plastic - Sustainably sourced - No parabens free, SLS/SLES - No gluten, synthetic color, mineral oil - No formaldehydes How to use - Shake the bottle well - Spray from a distance of 8-10 inches - Let sit for a few minutes - Brush hair or distribute with fingers
Alterna Bond Repair shampoo 16.5oz
Alterna Alterna Bond Repair shampoo 16.5oz $98.22
Alterna Bond Repair system restores broken chemical bonds caused by hair coloring, bleaching or overuse of hair tools. Breakage and split ends are visibly reduced. The hair is fortified and protected. Caviar extract helps smooth the hair shaft and increase shine, and an Age-Control Complex® addresses natural, chemical and environmental aging. Features - Suitable for all types of hair - Strengthens and protects - Restores broken chemical bonds - SLS and SLES free How to use - Apply on wet hair - Massage - Rinse thoroughly - Follow with Alterna Caviar Bond Repair Conditioner
Alterna Bond Repair shampoo 8.5oz
Alterna Alterna Bond Repair shampoo 8.5oz $74.28
Alterna Bond Repair system restores broken chemical bonds caused by hair coloring, bleaching or overuse of hair tools. Breakage and split ends are visibly reduced. The hair is fortified and protected. Caviar extract helps smooth the hair shaft and increase shine, and an Age-Control Complex® addresses natural, chemical and environmental aging. Features - Suitable for all types of hair - Strengthens and protects - Restores broken chemical bonds - SLS and SLES free How to use - Apply on wet hair - Massage - Rinse thoroughly - Follow with Alterna Caviar Bond Repair Conditioner
Alterna Color treated hair shampoo 8.5oz
Alterna Alterna Color treated hair shampoo 8.5oz $74.28
Alterna Caviar Infinite Color Hold shampoo is gentle and provides great UV protection to minimize color fading. Colour vibrancy lasts, and hair is replenished. Formulated with red raspberry leaf oil and sunflower seed oil to improve color pigment hold and moisture, while vitamins A, C and E help reduce exposure to free radicals. Caviar extract helps smooth the hair shaft and increase shine, and an Age-Control Complex® addresses natural, chemical and environmental aging. Features - Gentle shampoo. - Provides UV protection. - Contains red raspberry leaf oil, sunflower seed oil, vitamins A, C and E. - Contains Caviar extract. - Age-Control Complex® to control hair aging. How to Use - Massage throughout wet hair and scalp. - Rinse. - Follow with Alterna Caviar Infinite Color Hold Conditioner.
Alterna Densifying shampoo 8.5oz
Alterna Alterna Densifying shampoo 8.5oz $74.28
Caviar Anti-Aging Clinical Densifying Shampoo gently cleanses while adding texture and density to fine hair. It eliminates impurities and product build-up while maintaining a healthy scalp. The rich ingredients of this shampoo give the appearance of fuller hair. Features - Suitable for colored hair - Adds texture and volume - Formula infused with caviar and red clover extract - Protects against aging factors - SLS and SLES free - Paraben-free How to use - Apply to wet hair - Massage - Rinse thoroughly
Alterna Me Time Everyday Shampoo 33.8oz
Alterna Alterna Me Time Everyday Shampoo 33.8oz $122.16
This gentle shampoo enhances shine and suppleness while smoothing the hair fiber. Formulated with Botanical caviar and water lily extract to hydrate and protect from free radicals Features - Gentle shampoo - Hydrates and softens - Provides suppleness and shine - Suitable for colored hair - Vegan - 50% post-consumer recycled plastic - Sustainably sourced - No parabens free, SLS/SLES - No gluten, synthetic color, mineral oil - No formaldehydes How to use - Use on wet hair - Lather - Rinse and repeat shampoo - Follow with Me Time Everyday Conditioner
Alterna Me Time Everyday Shampoo 8.5oz
Alterna Alterna Me Time Everyday Shampoo 8.5oz $65.16
This gentle shampoo enhances shine and suppleness while smoothing the hair fiber. Formulated with Botanical caviar and water lily extract to hydrate and protect from free radicals Features - Gentle shampoo - Hydrates and softens - Provides suppleness and shine - Suitable for colored hair - Vegan - 50% post-consumer recycled plastic - Sustainably sourced - No parabens free, SLS/SLES - No gluten, synthetic color, mineral oil - No formaldehydes How to use - Use on wet hair - Lather - Rinse and repeat shampoo - Follow with Me Time Everyday Conditioner
Alterna More To Love Bodifying Shampoo 33.8oz
Alterna Alterna More To Love Bodifying Shampoo 33.8oz $122.16
This conditioner provides volume and body to the hair, while preserving moisture level. The formula featuring coconut sugar and bamboo extract provides texture, volume and suppleness. Features - Provides volume and texture - Provides suppleness and shine - Suitable for colored hair - Vegan - 50% post-consumer recycled plastic - Sustainably sourced - No parabens free, SLS/SLES - No gluten, synthetic color, mineral oil - No formaldehydes How to use - Use on wet hair - Lather - Rinse and repeat shampoo - Follow with More To Love Conditioner
Alterna More To Love Bodifying Shampoo 8.5oz
Alterna Alterna More To Love Bodifying Shampoo 8.5oz $65.16
This conditioner provides volume and body to the hair, while preserving moisture level. The formula featuring coconut sugar and bamboo extract provides texture, volume and suppleness. Features - Provides volume and texture - Provides suppleness and shine - Suitable for colored hair - Vegan - 50% post-consumer recycled plastic - Sustainably sourced - No parabens free, SLS/SLES - No gluten, synthetic color, mineral oil - No formaldehydes How to use - Use on wet hair - Lather - Rinse and repeat shampoo - Follow with More To Love Conditioner
Alterna Perfect Blend Shampoo 8.5oz
Alterna Alterna Perfect Blend Shampoo 8.5oz $111.90
This shampoo cleanses and rebalances the hair without fading the color. The hydrating, sulfate-free formula provides a gentle cleanse to the scalp and hair. Featured ingredients - Hyaluronic acid - White truffle oil - Grape seed oil - African cocoa extract - Caviar extract - Arabian incense - Color Hold Complex - Arnica - Bulgarian evening primrose - Moroccan Quillaia bark Features - Suitable for all hair types - Suitable for colored hair - Paraben, sulfate or phthalate free - No synthetic dyes How to use - Apply to damp hair - Emulsify - Rinse and repeat the shampoo - Follow with The Science of Ten conditioner or mask
Alterna Sheer dry shampoo 1.2oz
Alterna Alterna Sheer dry shampoo 1.2oz $61.74
Altera Sheer Dry Shampoo refreshes hair between washes with its formula which absorbs impurities and adds volume and texture. Its vaporizer allows precise, adjustable application without messes. Features - Transparent dry shampoo without talc and transparent - Refreshes hair between washes - Absorbs excess oil and impurities - Add texture and volume - No parabens, sulphates or phthalates How to use - Spray on dry hair four to five inches from the roots - Remove excess powder by massaging with fingers
Alterna Smoothing Anti-Frizz shampoo 16.5oz
Alterna Alterna Smoothing Anti-Frizz shampoo 16.5oz $98.22
Smoothing range is formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals, which helps preserve and protect the hair against damage or aging factors. It also contains the exclusive Climate Shield complex that effectively controls humidity to leave them silky and smoother. This shampoo gently cleanses to visibly improves each strand structure. Features - Ideal for medium to thick hair - Tames frizz & protects against humidity - Improves shine & softness - Improves texture & manageability - Parabens-free - Phthalates-free - SLS/SLES-free - Suitable for color-treated hair How to use - Apply to damp hair - Massage in the hair - Rinse thoroughly
Alterna Smoothing Anti-Frizz shampoo 8.5oz
Alterna Alterna Smoothing Anti-Frizz shampoo 8.5oz $74.28
The smoothing range is formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals, which helps preserve and protect the hair against damage or aging factors. It also contains the exclusive Climate Shield complex that effectively controls humidity to leave them silky and smoother. This shampoo gently cleanses to visibly improves each strand structure. Features - Ideal for medium to thick hair - Tames frizz & protects against humidity - Improves shine & softness - Improves texture & manageability - Parabens-free - Phthalates-free - SLS/SLES-free - Suitable for color-treated hair How to use - Apply to damp hair - Massage in the hair - Rinse thoroughly Clinically proven to provide over 80% less frizz in your hair within the course of 72 hours.* - *Based on a clinical study, with use of Shampoo, Conditioner & Blowout Butter - * Study source : [www.alternacaviarantiaging.com]