Nectaya™ was developed in over 6 years of extensive research driven by dedication to color perfection. the result: 7 patents pending – and a unique combination of technologies that nurtures the hair for a noticeably healthier hair feeling. NECTAYA™ is a permanent ammonia-free color product that nurtures the hair– resulting in rich, brilliant color and 100% grey coverage Please follow manufacturer's packaged instructions

Colorance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Colorance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Colorance delivers brilliant color the gentle way, to every client’s hair. Colorance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Colorance is the first demi-permanent hair color with IntraLipid* Technology that repairs the hair during the coloration service. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

GOLDWELL Topchic Color System delivers optimum color safety every step of the way for you to be even more creative and successful working with hair color. Topchic is an integrated part of the complete GOLDWELL Color System in which all shades are perfectly adjusted to each other. The specific accessory range provides professional support for the color service and consultation. Highly Impressive Color Results: • Natural Shades for 100% grey coverage, even on resistant hair • Highlift Shades for a beautiful blonde result in one single step • Intensive Red Shades for the highest brilliance and optimum durability • Over 100 intermixable shades • Always measure the lotion first • Topchic Color is to be applied on dry hair only • Scalp staining can easily be removed with System Color Remover Skin • Always wear suitable gloves • Always perform a patch test and a strand test prior to the color service

Colorance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Colorance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Colorance delivers brilliant color the gentle way, to every client’s hair. Colorance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Colorance is the first demi-permanent hair color with IntraLipid* Technology that repairs the hair during the coloration service. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

GOLDWELL Topchic Color System delivers optimum color safety every step of the way for you to be even more creative and successful working with hair color. Topchic is an integrated part of the complete GOLDWELL Color System in which all shades are perfectly adjusted to each other. The specific accessory range provides professional support for the color service and consultation. Highly Impressive Color Results: • Natural Shades for 100% grey coverage, even on resistant hair • Highlift Shades for a beautiful blonde result in one single step • Intensive Red Shades for the highest brilliance and optimum durability • Over 100 intermixable shades • Always measure the lotion first • Topchic Color is to be applied on dry hair only • Scalp staining can easily be removed with System Color Remover Skin • Always wear suitable gloves • Always perform a patch test and a strand test prior to the color service

Nectaya™ was developed in over 6 years of extensive research driven by dedication to color perfection. the result: 7 patents pending – and a unique combination of technologies that nurtures the hair for a noticeably healthier hair feeling. NECTAYA™ is a permanent ammonia-free color product that nurtures the hair– resulting in rich, brilliant color and 100% grey coverage Please follow manufacturer's packaged instructions

Colorance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Colorance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Colorance delivers brilliant color the gentle way, to every client’s hair. Colorance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Colorance is the first demi-permanent hair color with IntraLipid* Technology that repairs the hair during the coloration service. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

GOLDWELL Topchic Color System delivers optimum color safety every step of the way for you to be even more creative and successful working with hair color. Topchic is an integrated part of the complete GOLDWELL Color System in which all shades are perfectly adjusted to each other. The specific accessory range provides professional support for the color service and consultation. Highly Impressive Color Results: • Natural Shades for 100% grey coverage, even on resistant hair • Highlift Shades for a beautiful blonde result in one single step • Intensive Red Shades for the highest brilliance and optimum durability • Over 100 intermixable shades • Always measure the lotion first • Topchic Color is to be applied on dry hair only • Scalp staining can easily be removed with System Color Remover Skin • Always wear suitable gloves • Always perform a patch test and a strand test prior to the color service

GOLDWELL Topchic Color System delivers optimum color safety every step of the way for you to be even more creative and successful working with hair color. Topchic is an integrated part of the complete GOLDWELL Color System in which all shades are perfectly adjusted to each other. The specific accessory range provides professional support for the color service and consultation. Highly Impressive Color Results: • Natural Shades for 100% grey coverage, even on resistant hair • Highlift Shades for a beautiful blonde result in one single step • Intensive Red Shades for the highest brilliance and optimum durability • Over 100 intermixable shades • Always measure the lotion first • Topchic Color is to be applied on dry hair only • Scalp staining can easily be removed with System Color Remover Skin • Always wear suitable gloves • Always perform a patch test and a strand test prior to the color service

Colorance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Colorance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Colorance delivers brilliant color the gentle way, to every client’s hair. Colorance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Colorance is the first demi-permanent hair color with IntraLipid* Technology that repairs the hair during the coloration service. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

GOLDWELL Topchic Color System delivers optimum color safety every step of the way for you to be even more creative and successful working with hair color. Topchic is an integrated part of the complete GOLDWELL Color System in which all shades are perfectly adjusted to each other. The specific accessory range provides professional support for the color service and consultation. Highly Impressive Color Results: • Natural Shades for 100% grey coverage, even on resistant hair • Highlift Shades for a beautiful blonde result in one single step • Intensive Red Shades for the highest brilliance and optimum durability • Over 100 intermixable shades • Always measure the lotion first • Topchic Color is to be applied on dry hair only • Scalp staining can easily be removed with System Color Remover Skin • Always wear suitable gloves • Always perform a patch test and a strand test prior to the color service

Colorance Soft Color is a semi-permanent color foam based on direct dyes producing intensive, vibrant results. Colorance Soft Color can quickly and comfortably be applied with a variety of application techniques and services. This product is ideal for effectively refreshing color in between salon visits, experimenting with new shades and covering minimal grey hairs. - Shake before use - Apply the foam directly from the can and distribute through shampooed, towel dried hair - Wear suitable gloves - Rinse thoroughly - Do not shampoo

Introducing @Elumenated Naturals Colorance Shades - Achieve more vibrant reds, rich browns and brilliant blondes while covering great without the need to add a natural shade. @Elumenated Technology: This multi-layer color technology features oxidative dyes to cover grey, plus high-performing, high-shine direct dyes on the outer layer of the hair.

Introducing @Elumenated Naturals Topchic Shades - Achieve more vibrant reds, rich browns and brilliant blondes while covering great without the need to add a natural shade. @Elumenated Technology: This multi-layer color technology features oxidative dyes to cover grey, plus high-performing, high-shine direct dyes on the outer layer of the hair.

Introducing @Elumenated Naturals Topchic Shades - Achieve more vibrant reds, rich browns and brilliant blondes while covering great without the need to add a natural shade. @Elumenated Technology: This multi-layer color technology features oxidative dyes to cover grey, plus high-performing, high-shine direct dyes on the outer layer of the hair.

Colorance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Colorance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Colorance delivers brilliant color the gentle way, to every client’s hair. Colorance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Colorance is the first demi-permanent hair color with IntraLipid* Technology that repairs the hair during the coloration service. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

GOLDWELL Topchic Color System delivers optimum color safety every step of the way for you to be even more creative and successful working with hair color. Topchic is an integrated part of the complete GOLDWELL Color System in which all shades are perfectly adjusted to each other. The specific accessory range provides professional support for the color service and consultation. Highly Impressive Color Results: • Natural Shades for 100% grey coverage, even on resistant hair • Highlift Shades for a beautiful blonde result in one single step • Intensive Red Shades for the highest brilliance and optimum durability • Over 100 intermixable shades • Always measure the lotion first • Topchic Color is to be applied on dry hair only • Scalp staining can easily be removed with System Color Remover Skin • Always wear suitable gloves • Always perform a patch test and a strand test prior to the color service

Introducing @Elumenated Naturals Topchic Shades - Achieve more vibrant reds, rich browns and brilliant blondes while covering great without the need to add a natural shade. @Elumenated Technology: This multi-layer color technology features oxidative dyes to cover grey, plus high-performing, high-shine direct dyes on the outer layer of the hair.

GOLDWELL Topchic Color System delivers optimum color safety every step of the way for you to be even more creative and successful working with hair color. Topchic is an integrated part of the complete GOLDWELL Color System in which all shades are perfectly adjusted to each other. The specific accessory range provides professional support for the color service and consultation. Highly Impressive Color Results: • Natural Shades for 100% grey coverage, even on resistant hair • Highlift Shades for a beautiful blonde result in one single step • Intensive Red Shades for the highest brilliance and optimum durability • Over 100 intermixable shades • Always measure the lotion first • Topchic Color is to be applied on dry hair only • Scalp staining can easily be removed with System Color Remover Skin • Always wear suitable gloves • Always perform a patch test and a strand test prior to the color service

Colorance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Colorance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Colorance delivers brilliant color the gentle way, to every client’s hair. Colorance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Colorance is the first demi-permanent hair color with IntraLipid* Technology that repairs the hair during the coloration service. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

GOLDWELL Topchic Color System delivers optimum color safety every step of the way for you to be even more creative and successful working with hair color. Topchic is an integrated part of the complete GOLDWELL Color System in which all shades are perfectly adjusted to each other. The specific accessory range provides professional support for the color service and consultation. Highly Impressive Color Results: • Natural Shades for 100% grey coverage, even on resistant hair • Highlift Shades for a beautiful blonde result in one single step • Intensive Red Shades for the highest brilliance and optimum durability • Over 100 intermixable shades • Always measure the lotion first • Topchic Color is to be applied on dry hair only • Scalp staining can easily be removed with System Color Remover Skin • Always wear suitable gloves • Always perform a patch test and a strand test prior to the color service

Colorance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Colorance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Colorance delivers brilliant color the gentle way, to every client’s hair. Colorance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Colorance is the first demi-permanent hair color with IntraLipid* Technology that repairs the hair during the coloration service. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

Colorance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Colorance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Colorance delivers brilliant color the gentle way, to every client’s hair. Colorance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Colorance is the first demi-permanent hair color with IntraLipid* Technology that repairs the hair during the coloration service. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

GOLDWELL Topchic Color System delivers optimum color safety every step of the way for you to be even more creative and successful working with hair color. Topchic is an integrated part of the complete GOLDWELL Color System in which all shades are perfectly adjusted to each other. The specific accessory range provides professional support for the color service and consultation. Highly Impressive Color Results: • Natural Shades for 100% grey coverage, even on resistant hair • Highlift Shades for a beautiful blonde result in one single step • Intensive Red Shades for the highest brilliance and optimum durability • Over 100 intermixable shades • Always measure the lotion first • Topchic Color is to be applied on dry hair only • Scalp staining can easily be removed with System Color Remover Skin • Always wear suitable gloves • Always perform a patch test and a strand test prior to the color service

Colorance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Colorance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Colorance delivers brilliant color the gentle way, to every client’s hair. Colorance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Colorance is the first demi-permanent hair color with IntraLipid* Technology that repairs the hair during the coloration service. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

GOLDWELL Topchic Color System delivers optimum color safety every step of the way for you to be even more creative and successful working with hair color. Topchic is an integrated part of the complete GOLDWELL Color System in which all shades are perfectly adjusted to each other. The specific accessory range provides professional support for the color service and consultation. Highly Impressive Color Results: • Natural Shades for 100% grey coverage, even on resistant hair • Highlift Shades for a beautiful blonde result in one single step • Intensive Red Shades for the highest brilliance and optimum durability • Over 100 intermixable shades • Always measure the lotion first • Topchic Color is to be applied on dry hair only • Scalp staining can easily be removed with System Color Remover Skin • Always wear suitable gloves • Always perform a patch test and a strand test prior to the color service

Colorance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Colorance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Colorance delivers brilliant color the gentle way, to every client’s hair. Colorance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Colorance is the first demi-permanent hair color with IntraLipid* Technology that repairs the hair during the coloration service. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

Colorance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Colorance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Colorance delivers brilliant color the gentle way, to every client’s hair. Colorance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Colorance is the first demi-permanent hair color with IntraLipid* Technology that repairs the hair during the coloration service. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

Colorance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Colorance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Colorance delivers brilliant color the gentle way, to every client’s hair. Colorance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Colorance is the first demi-permanent hair color with IntraLipid* Technology that repairs the hair during the coloration service. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

Colorance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Colorance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Colorance delivers brilliant color the gentle way, to every client’s hair. Colorance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Colorance is the first demi-permanent hair color with IntraLipid* Technology that repairs the hair during the coloration service. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

GOLDWELL Topchic Color System delivers optimum color safety every step of the way for you to be even more creative and successful working with hair color. Topchic is an integrated part of the complete GOLDWELL Color System in which all shades are perfectly adjusted to each other. The specific accessory range provides professional support for the color service and consultation. Highly Impressive Color Results: • Natural Shades for 100% grey coverage, even on resistant hair • Highlift Shades for a beautiful blonde result in one single step • Intensive Red Shades for the highest brilliance and optimum durability • Over 100 intermixable shades • Always measure the lotion first • Topchic Color is to be applied on dry hair only • Scalp staining can easily be removed with System Color Remover Skin • Always wear suitable gloves • Always perform a patch test and a strand test prior to the color service

Colorance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Colorance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Colorance delivers brilliant color the gentle way, to every client’s hair. Colorance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Colorance is the first demi-permanent hair color with IntraLipid* Technology that repairs the hair during the coloration service. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

Nectaya™ was developed in over 6 years of extensive research driven by dedication to color perfection. the result: 7 patents pending – and a unique combination of technologies that nurtures the hair for a noticeably healthier hair feeling. NECTAYA™ is a permanent ammonia-free color product that nurtures the hair– resulting in rich, brilliant color and 100% grey coverage Please follow manufacturer's packaged instructions

GOLDWELL Topchic Color System delivers optimum color safety every step of the way for you to be even more creative and successful working with hair color. Topchic is an integrated part of the complete GOLDWELL Color System in which all shades are perfectly adjusted to each other. The specific accessory range provides professional support for the color service and consultation. Highly Impressive Color Results: • Natural Shades for 100% grey coverage, even on resistant hair • Highlift Shades for a beautiful blonde result in one single step • Intensive Red Shades for the highest brilliance and optimum durability • Over 100 intermixable shades • Always measure the lotion first • Topchic Color is to be applied on dry hair only • Scalp staining can easily be removed with System Color Remover Skin • Always wear suitable gloves • Always perform a patch test and a strand test prior to the color service

GOLDWELL Topchic Color System delivers optimum color safety every step of the way for you to be even more creative and successful working with hair color. Topchic is an integrated part of the complete GOLDWELL Color System in which all shades are perfectly adjusted to each other. The specific accessory range provides professional support for the color service and consultation. Highly Impressive Color Results: • Natural Shades for 100% grey coverage, even on resistant hair • Highlift Shades for a beautiful blonde result in one single step • Intensive Red Shades for the highest brilliance and optimum durability • Over 100 intermixable shades • Always measure the lotion first • Topchic Color is to be applied on dry hair only • Scalp staining can easily be removed with System Color Remover Skin • Always wear suitable gloves • Always perform a patch test and a strand test prior to the color service

Colorance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Colorance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Colorance delivers brilliant color the gentle way, to every client’s hair. Colorance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Colorance is the first demi-permanent hair color with IntraLipid* Technology that repairs the hair during the coloration service. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

Colorance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Colorance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Colorance delivers brilliant color the gentle way, to every client’s hair. Colorance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Colorance is the first demi-permanent hair color with IntraLipid* Technology that repairs the hair during the coloration service. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

GOLDWELL Topchic Color System delivers optimum color safety every step of the way for you to be even more creative and successful working with hair color. Topchic is an integrated part of the complete GOLDWELL Color System in which all shades are perfectly adjusted to each other. The specific accessory range provides professional support for the color service and consultation. Highly Impressive Color Results: • Natural Shades for 100% grey coverage, even on resistant hair • Highlift Shades for a beautiful blonde result in one single step • Intensive Red Shades for the highest brilliance and optimum durability • Over 100 intermixable shades • Always measure the lotion first • Topchic Color is to be applied on dry hair only • Scalp staining can easily be removed with System Color Remover Skin • Always wear suitable gloves • Always perform a patch test and a strand test prior to the color service

Nectaya™ was developed in over 6 years of extensive research driven by dedication to color perfection. the result: 7 patents pending – and a unique combination of technologies that nurtures the hair for a noticeably healthier hair feeling. NECTAYA™ is a permanent ammonia-free color product that nurtures the hair– resulting in rich, brilliant color and 100% grey coverage Please follow manufacturer's packaged instructions

Colorance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Colorance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Colorance delivers brilliant color the gentle way, to every client’s hair. Colorance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Colorance is the first demi-permanent hair color with IntraLipid* Technology that repairs the hair during the coloration service. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

GOLDWELL Topchic Color System delivers optimum color safety every step of the way for you to be even more creative and successful working with hair color. Topchic is an integrated part of the complete GOLDWELL Color System in which all shades are perfectly adjusted to each other. The specific accessory range provides professional support for the color service and consultation. Highly Impressive Color Results: • Natural Shades for 100% grey coverage, even on resistant hair • Highlift Shades for a beautiful blonde result in one single step • Intensive Red Shades for the highest brilliance and optimum durability • Over 100 intermixable shades • Always measure the lotion first • Topchic Color is to be applied on dry hair only • Scalp staining can easily be removed with System Color Remover Skin • Always wear suitable gloves • Always perform a patch test and a strand test prior to the color service

Introducing @Elumenated Naturals Topchic Shades - Achieve more vibrant reds, rich browns and brilliant blondes while covering great without the need to add a natural shade. @Elumenated Technology: This multi-layer color technology features oxidative dyes to cover grey, plus high-performing, high-shine direct dyes on the outer layer of the hair.

Introducing @Elumenated Naturals Topchic Shades - Achieve more vibrant reds, rich browns and brilliant blondes while covering great without the need to add a natural shade. @Elumenated Technology: This multi-layer color technology features oxidative dyes to cover grey, plus high-performing, high-shine direct dyes on the outer layer of the hair.

Colorance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Colorance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Colorance delivers brilliant color the gentle way, to every client’s hair. Colorance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Colorance is the first demi-permanent hair color with IntraLipid* Technology that repairs the hair during the coloration service. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

GOLDWELL Topchic Color System delivers optimum color safety every step of the way for you to be even more creative and successful working with hair color. Topchic is an integrated part of the complete GOLDWELL Color System in which all shades are perfectly adjusted to each other. The specific accessory range provides professional support for the color service and consultation. Highly Impressive Color Results: • Natural Shades for 100% grey coverage, even on resistant hair • Highlift Shades for a beautiful blonde result in one single step • Intensive Red Shades for the highest brilliance and optimum durability • Over 100 intermixable shades • Always measure the lotion first • Topchic Color is to be applied on dry hair only • Scalp staining can easily be removed with System Color Remover Skin • Always wear suitable gloves • Always perform a patch test and a strand test prior to the color service

GOLDWELL Topchic Color System delivers optimum color safety every step of the way for you to be even more creative and successful working with hair color. Topchic is an integrated part of the complete GOLDWELL Color System in which all shades are perfectly adjusted to each other. The specific accessory range provides professional support for the color service and consultation. Highly Impressive Color Results: • Natural Shades for 100% grey coverage, even on resistant hair • Highlift Shades for a beautiful blonde result in one single step • Intensive Red Shades for the highest brilliance and optimum durability • Over 100 intermixable shades • Always measure the lotion first • Topchic Color is to be applied on dry hair only • Scalp staining can easily be removed with System Color Remover Skin • Always wear suitable gloves • Always perform a patch test and a strand test prior to the color service

Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1: Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair. STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair. STEP 3: Process with heat for 20 minutes or without heat for 30 minutes. STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly. STEP 5: Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1: Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair. STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair. STEP 3: Process with heat for 20 minutes or without heat for 30 minutes. STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly. STEP 5: Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Valve Bottle w/Brush

Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1: Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair. STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair. STEP 3: Process with heat for 20 minutes or without heat for 30 minutes. STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly. STEP 5: Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.