Performance that pays for itself. Faster - Lighter - Quieter - Longer. Introducing the ItaliaBrava™ Professional Luxury Dryer from BaBylissPRO™, powered by the revolutionary MaxLife PRO brushless engine, designed in cooperation with FERRARI. The ItaliaBrava guarantees maximum performance with stronger air pressure, faster airflow, less vibration and lower noise, and up to 10,000 hours of high-speed drying. Now you have the power to style more clients in less time.