Joico Color Endure Shampoo 10.1 fl oz
Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.
Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services.
This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine. Blondes may have more fun… but trust us, they have a lot more fun when their icy color stays sassy not brassy. And no shade on the color wheel helps maintain this cool more effectively than violet – the classic counterpoint that banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service. Perfect choice for: Blonde or gray hair that wants to stay calm, cool, and perfected. Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with Color Endure Sulfate-Free Shampoo.