What it is: A sulfate-free color care shampoo that gently cleanses, nourishes, and protects against UV, hard water, and damage (which can cause color fading).
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns: Color Safe, Color Fading, and UV Protection
Formulation: Rich Liquid
Fragrance Type: Fresh Citrus and Fruits
- Patented Healthy Hair Molecule (OFPMA): Keeps hair cleaner, longer by repelling dirt and oil.
- UV filter: Substantive to your hair, limits wash-off after rinsing to protect against UV rays that damage your hair and fade color.
- Chelating agent: Binds to and removes hard water minerals, targeting copper and iron which are known to degrade your color.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also cruelty-free.
What Else You Need to Know: Other color care products use heavy silicones to preserve color. But silicones make hair feel greasy which means washing more and losing color faster. Living Proof formulated a silicone-free system so over time your hair is healthier and more vibrant. Using their products may feel a bit different at first because you’re used to the silicone slip. Stick with it and your hair will thank you!