PRAVANA ChromaSilk Vivids semi-permanent cream haircolor offers bright, brilliant and long-lasting creative shades that can be used alone, intermixed or combined with other VIVIDS shades, allowing for ultimate customization and the creation of multi-dimensional looks. Its ammonia-free formula is gentle and protects the integrity of the hair. Vivids is applied directly to clean, dry, pre-lightened hair and is not mixed with a developer. Paraben free, phthalate free, MEA and DEA free, animal cruelty free. Complies with EPA and CARB standards. Vivids Clear - Diluted : -Brightens VIVIDS shades without ever compromising the vibrant tone -Translucent gel formula that won't tone down your tone Vivids Clear - Pastel : -Creates softer pastel tones Features -Vibrant and bright colors -Apply directly to clean, dry, pre-lightened hair. Ingredients -Amino acids in silk act as a color carrier to help push color deep into the hair cortex. -The amino acids in keratin strengthen the hair fiber and help the color adhere to the hair shaft. Types of hair All types Pre-lighten hair to recommended level prior to coloring. Apply VIVIDS directly to clean, dry hair. Process for 20-30 minutes at room temperature. Shampoo lightly with VIVIDS Color Protect Shampoo. Rinse thoroughly with cool water and style as desired.