WHAT IT IS Shades EQ Gloss is an Acidic Demi-Permanent Hair Color used to gloss, tone, and refresh color. WHAT IT DOES • Use to enhance, enrich, change, match, tone down or intensify natural or color-treated hair• Tone pre-lightened or highlighted hair• Refresh and renew faded mid-shaft and ends • Restore color to highlights • Correct uneven, brassy, or overly vibrant colors  WHAT ELSE YOU NEED TO KNOW Exclusive to Redken: Why settle for less than number 1? • Shades EQ is the #1 Acidic Demi Permanent Haircolor in the Canada   Shades EQ is the healthiest way to tone! • It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine! • With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift.   Shades EQ provides the industry's best true violet acidic toner! • The best-selling 09V is every stylist's must-have. 010GI Tahitian Sand, 010N Delicate Natural, 010P Ivory Pearl, 010T Platinum, 010VV Lavender Ice, 01B Onyx, 02ABn Cool Ebony, 02M Midnight Ash, 03A Terra Cotta, 03G Cinnamon, 03N Espresso, 03NB Mocha Java, 03NW Cocoa Bean, 03R Roxy Red, 03RB Mahogany, 03RV Merlot, 03V Orchid, 04ABn Dark Roast, 04CB Clove, 04M Smoked Cedar, 04N Chicory, 04NA Storm Cloud, 04NB Maple, 04RV Cabernet, 04VRo Violet Rose, 04WG Sun Tea, 05C Chili, 05CB Brownstone, 05CC Electric Shock, 05G Caramel, 05N Walnut, 05NA Smoke, 05NW Macchiato, 05RB Manzanita, 05RV Sangria, 05V Cosmic Violet, 06AA Bonfire, 06ABn Brown Smoke, 06CB Amber Glaze, 06CR Sunset, 06G St Tropez, 06GB Toffee, 06GG Midas Touch, 06GI Tenerife, 06GN Moss, 06N Moroccan Sand, 06NA Granite, 06NB Brandy, 06R Rocket Fire, 06RB Cherry Cola, 06RR Blaze, 06T Iron, 06VB Violet Lagoon, 06VRo Mauve Rose, 06WG Mango, 07C Curry, 07CB Spicestone, 07CC Urban Fever, 07G Saffron, 07GB Butterscotch, 07M Driftwood, 07N Mirage, 07NA Pewter, 07NB Chestnut, 07NW Milk Tea, 07P Mother of Pearl, 07RR Flame, 07T Steel, 07V Crushed Amethyst, 07VB Violet Star, 08C Cayenne, 08CR Sunrise, 08GG Gold Dip, 08GI St. Barths, 08GN Ivy, 08N Mojave, 08NA Volcanic, 08T Silver, 08V Iridescent Quartz, 08VB Violet Frost, 08VRo Rose Quartz, 08WG Golden Apricot, 09AA Papaya, 09B Sterling, 09G Vanilla Cream, 09GB Buttercream, 09GI Hamptons, 09M Sand Dunes, 09N Café Au Lait, 09NA Mist, 09NB Irish Creme, 09NW Cream Soda, 09P Opal Glow, 09RB Blush, 09T Chrome, 09V Platinum Ice, 09VRo Rosé, Ash Brown,    Hair glosses last 4-6 weeks and can be done in just 20 minutes! These types of hair toners are often executed by stylists as a way to tone, color-correct or add shine to the hair.  As these glosses are a form of demi-permanent haircolor, they are made up of a mix of both oxidative and direct dyes. Whether you want to try a shade of blonde, brown or red, this dynamic duo allows you to flirt with a new haircolor without fully committing to it. WHAT MAKES REDKEN SHADES EQ DIFFERENT FROM OTHER HAIR GLOSSES?   Redken Shades EQ isn’t your run-of-the-mill hair gloss. In fact, it’s a haircolor that thinks it’s a conditioner. Here are five ways that Shades EQ sets itself apart.  SHADES EQ IS AN ACIDIC HAIRCOLOR: Shades EQ hair gloss is an acidic demi-permanent haircolor. You may be wondering what makes acidic haircolor unique. Acidic demi-permanent haircolor offers gentle processing on the hair for outstanding condition and shine benefits. All of Redken's Shades EQ gloss shades are acidic and provide an extensive array of shade options. With it's gentle acidic formula, Shades EQ is not only the perfect hair toner for achieving any customized color you want, it also provides shine-enhancing benefits for healthy, beautiful haircolor.  NO AMMONIA:  Shades EQ is formulated without ammonia, so you won’t have to deal with any overpowering smell or any discomfort while the color processes. ADDS SHINE: Have we mentioned just how glossy your hair will be after a Shades EQ hair gloss service? The formula is infused with wheat amino acids that help to condition the hair and leave it looking super shiny. COLOR CORRECTING HAIRCOLOR: It's time to kiss brassy ends and regrown roots goodbye! Any type of discoloration or fading is immediately corrected after a Shades EQ service. Once applied to the hair, the formula gently blends and tones the hair to create a gorgeous finish. TAKES ONLY 20 MINUTES: You read that right. Shades EQ only takes 20 minutes to process once it’s applied. It’s a quick, easy service for those who want gorgeous haircolor in an instant.   WHY SHOULD I GET A HAIR GLOSS?   Do you like glossy, shiny hair that looks like it has been #blessed by the hair gods? Does your hair need a little extra care and conditioning after the summer? A  hair gloss service might be exactly what you need. Not only do these speedy hair toner services act as a final touch to any permanent haircolor service, but they can also stand alone as an instant fix for dull, discolored hair. What’s not to love? Think of all the times that you have spent staring in the mirror wishing for a quick hair pick-me-up; a little toning here, a little boost in shine there. For those days (and every other day), a Shades EQ gloss service is the answer for instant hair goals.   HOW DOES A HAIR GLOSS WORK? After your initial consultation, your stylist will head to the color bar to whip up a custom hair gloss just for you. The gloss that your stylist mixes will be formulated to meet the color needs that you both discussed. After the color is mixed, the stylist will apply the gloss to your dry hair, let the color process (aka absorb) for 20 minutes, and then rinse. Be sure to have your phone ready – you’re going to need a picture of your fabulous new look! HOW OFTEN SHOULD I GET A GLOSS?   A Shades EQ hair gloss service is a low commitment hair color service that provides hair with high shine and a subtle wash of color. Since it’s a gloss, you don’t need to worry about visible regrowth, but will need to revisit your stylist to get a fresh application.    FLIRT WITH YOUR FAVORITE HAIRCOLORS   As Shades EQ is such a versatile product, you can flirt with almost any haircolor imaginable. Are you dying to try a cool new shade of blonde or play around with deep, dark browns or maybe try a pastel shade? Just ask your stylist for Shades EQ hair gloss!   BROWN HAIRCOLOR   Enrich your current haircolor or play around on the dark side of the haircolor spectrum by asking your stylist about our deeper brunette shades. Ranging from warm chocolate brown shades to cool ash brown tones, Shades EQ brunette hair glosses are wonderful for adding depth and dimension to any look, and is likely what a stylist will use when perfecting a subtle balayage on brown hair.   ROSE GOLD HAIRCOLOR   Rose gold hair is one of the most popular haircolors. Talk to your stylist about upgrading your hair to that perfect rosy hue by using a hair gloss on previously lightened or blonde hair. It’s an easy way to experiment with the latest trend without using permanent haircolors.   BLONDE HAIRCOLOR   No one wants to deal with brassy hair! Your stylist can kick any orange or yellow tones to the curb with a color-correcting hair gloss. Formulated with beautiful pigments, Shades EQ glosses help to easily blend and tone discolored strands to leave your hair looking refreshed and vibrant. Looking to try a trending blonde haircolor like beige blonde or champagne blonde? Get the look in just 20 minutes with Shades EQ Hair Gloss!   RED HAIRCOLOR

WHAT IT IS Ammonia-free permanent hair color with ODS² (oil-delivery system) technology. WHAT IT DOES • INOA delivers reinforced coverage of up to 100% white hair, 50% more shine*, 6 weeks of intense hydration and nutrition, optimized scalp comfort and infinite color power. • Lifts up to 3 levels • INOA High Resist shades feature new patented technology which will work to keep the cool tone and combat brassiness for up to 8 weeks. New cutting edge technology creates a stronger connection for neutralizing blondes**   *When used with 20 volume, versus before coloring. **Compared to existing INOA shades WHAT ELSE YOU NEED TO KNOW • INOA should be used exclusively with INOA ODS² 10-volume, 20-volume or 30-volume Rich Developer• The mixing ratio is 1:1• Development time: 35 minutes 1. Measure 2.1 oz/60g of INOA ODS² Rich Developer into an INOA measuring cup or INOA doser for accuracy.2. Add 1 tube (2.1 oz./60g) of INOA Suprême ODS² Color.3. Mix together with a whisk until a smooth, creamy texture is obtained. Apply to dry, unwashed hair with an INOA Brush. When development time is complete, add a little warm water to the hair and gently emulsify thoroughly, and rinse until the water runs clear.4. Shampoo twice with INOA Post-Shampoo. INOA is formulated with breakthrough ODS² (Oil Delivery System) Technology, which uses the power of oil to maximize the effectiveness of the hair coloring process with ultimate respect for the condition of the hair fiber.

Schwarzkopf Essensity Permanent Ammonia-Free Oil Hair Color provides natural reflecting and intense colors, up to 100% white hair coverage and up to 4 levels of lift. The color stabilizes the hair structure during the coloring process for a healthy – looking color result and helps protect the hair against external influences for long-lasting color and natural shine.

Denman Styling Brush 7 Rows Medium styling brush with 7 rows of nylon pins. The famous Denman antistatic rubber pad provides maximum grip and control during blowdrying for shaping hair. The most famous styling brush in the world!

Infuses your colored, highlighted, or pre-lightened hair with metallic tones while delivering color protection, conditioning & superior shine.

Goldwell Topchic Hair Color Tube delivers maximum color accuracy with efficient product dosing and processing time for a quick, convenient and protective coloring service. Goldwell's Topchic's patented Coenzyme Technology protects the hair during coloration, and neutralizes free radicals which can cause over-oxidation. The Color Equalizer System homogenizes the hair structure for a more even color result and smoothness with improved compatibility. Recommendation: Perform a preliminary patch test according to the following directions prior to each application, even if the client has had color treatments before. Using a cotton-tipped applicator, apply the color mixture to a 1" x 1" patch of clean skin (gently wash with mild soap and water) on the inside of the forearm and leave to process. After 45 minutes, cleanse the area thoroughly with lukewarm water. After 48 hours have passed, examine the test area. If no reaction has occurred during the test or within 48 hours following the patch text, then the shade may be applied to the client. Do not treat the hair if any reaction occurs. This is a precautionary test, and does not mean conclusively that sensitivity or allergies will not occur during treatment.- In a bowl mix one part Topchic Lotion with one part Topchic Permanent Hair Color.- For virgin application, start with the darkest part of the hair and apply color 1/2 inch from  scalp to ends.- Wait 5-10 minutes, then apply remaining color to scalp area.- Total processing time 30 minutes.- Rinse, shampoo and condition with Goldwell color care shampoo and conditioner. For professional use only- Delivers optimum color safety every step of the way for you to be even more creative and successful     working with hair color- Natural shades provide 100% grey coverage, even on resistant hair- Over 100 intermixable shades- Unique Depot System is clean, easy and precise to mix and measure- Cream-gel consistency is easy to mix and apply  Permanent hair color- Recommended to be used with Goldwell's Topchic measuring tools perfectly aligned with  the Depot System