Bosley BOSREVIVE SHAMPOO NON COLORTREATED HAIR THIN 1 L 33.8 Oz
Bosley Bosley BOSREVIVE SHAMPOO NON COLORTREATED HAIR THIN 1 L 33.8 Oz $49.98
Reviving shampoo (Sulfate free) that eliminates toxins such as D.H.T. from hair and scalp for people with visibly thinning hair. Apply to damp hair, massage into scalp, leave for a minute and rinse off.
Bosley BOSREVIVE SHAMPOO NON COLORTREATED HAIR THIN 300 Ml 10.1 Oz
Bosley Bosley BOSREVIVE SHAMPOO NON COLORTREATED HAIR THIN 300 Ml 10.1 Oz $28.39
Reviving shampoo (Sulfate free) that eliminates toxins such as D.H.T. from hair and scalp for people with visibly thinning hair. Apply to damp hair, massage into scalp, leave for a minute and rinse off.
Bosley MD Defense Shamp 10oz
Diane Beauty Supply Bosley MD Defense Shamp 10oz $61.40
Bosley MD DefenBosley Professional Strength BosDefense is formulated for those who want to take a more "defensive" action against thinning hair.
Bosley MD Revive Cond Non Color 10oz
Diane Beauty Supply Bosley MD Revive Cond Non Color 10oz $56.00
Bosley MD RevivBosRevive Volumizing Conditioner is uniquely formulated for those who want to help restore visibly thinning hair. Weightless, daily conditioner containing DHT inhibitors infuses body and shine without weighing the hair down. Saw Palmetto, a natural DHT-blocker, works with Niacin to help revitalize the hair and reduce shedding while Biotin and Panthenol help strengthen hair strands. Hair appears fuller and nourished with more volume.
Bosley MD Revive Conditioner Color 10oz
Diane Beauty Supply Bosley MD Revive Conditioner Color 10oz $56.00
Bosley MD RevivBosRevive Volumizing Conditioner is uniquely formulated for those who want to help restore visibly thinning hair. Weightless, daily conditioner containing DHT inhibitors infuses body and shine without weighing the hair down. Saw Palmetto, a natural DHT-blocker, works with Niacin to help revitalize the hair and reduce shedding while Biotin and Panthenol help strengthen hair strands. Hair appears fuller and nourished with more volume.
Bosley MD Revive Shampoo Color 10oz
Diane Beauty Supply Bosley MD Revive Shampoo Color 10oz $56.00
Bosley MD RevivBosRevive Nourishing Shampoo is uniquely formulated for those who want to help restore visibly thinning hair. Sulfate-free shampoo removes build-up, such as DHT, from the scalp surface, while cleansing hair of product build-up and pollution. Pumpkin Seed Extract and Saw Palmetto, natural DHT-Blockers, combine with Rosemary Extract and Panthenol to help reduce scalp inflammation, increase scalp circulation and strengthen the hair to promote healthy hair growth. Maintains a clean environment for the appearance of thicker, fuller-looking hair.
Bosley MD Revive Shampoo Non Color 10oz
Diane Beauty Supply Bosley MD Revive Shampoo Non Color 10oz $56.00
Bosley MD RevivBosRevive Nourishing Shampoo is uniquely formulated for those who want to help restore visibly thinning hair. Sulfate-free shampoo removes build-up, such as DHT, from the scalp surface, while cleansing hair of product build-up and pollution. Pumpkin Seed Extract and Saw Palmetto, natural DHT-blockers, combine with Rosemary Extract and Panthenol to help reduce scalp inflammation, increase scalp circulation and strengthen the hair to promote healthy hair growth. Maintains a clean environment for the appearance of thicker, fuller-looking hair.
Bosley MD Scalp Scrub 150ml
Diane Beauty Supply Bosley MD Scalp Scrub 150ml $79.90
Bosley MD ScalpBosley Rejuvenating Scalp Scrub is a gentle scalp exfoliating treatment that may help detoxify, rejuvenate and invigorate the scalp. Activated Bamboo Charcoal helps absorb excess oil and debris from the scalp while naturally dissolving sugar particles help exfoliate scalp surface. Caffeine assists in blocking DHT and Rosemary extract helps reduce scalp inflammation and increase circulation.
Bosley Revive Color Shamp 2oz
Diane Beauty Supply Bosley Revive Color Shamp 2oz $12.00
Bosley Revive CBosley’s Revive Nourishing Shampoo is a gentle, sulfate-free cleansing formula that cleanses, nourishes, and removes toxins such as DHT (cause of thinning hair) from the hair and scalp. This shampoo contains soy amino acids that help restore the thickness and strength of the hair and is specially formulated for visibly thinning and color-treated hair.
Bosley SHAMPOOING CHEVEUX NORMAUX NON COLORES 1 L 33.8 Oz
Bosley Bosley SHAMPOOING CHEVEUX NORMAUX NON COLORES 1 L 33.8 Oz $49.98
Gentle shampoo (Sulfate free) that helps create a healthy environment for hair and scalp. Cleanses and eliminates toxins such as D.H.T. from hair and scalp. The ColorKeeper complex helps protect and prolong hair color. Apply to damp hair, massage into scalp, leave for a minute and rinse off.
Bosley SHAMPOOING CHEVEUX NORMAUX NON COLORES 300 Ml 10.1 Oz
Bosley Bosley SHAMPOOING CHEVEUX NORMAUX NON COLORES 300 Ml 10.1 Oz $28.39
Gentle shampoo (Sulfate free) that helps create a healthy environment for hair and scalp. Cleanses and eliminates toxins such as D.H.T. from hair and scalp. The ColorKeeper complex helps protect and prolong hair color. Apply to damp hair, massage into scalp, leave for a minute and rinse off.
BosRenew Dry Shampoo 3.4oz
Diane Beauty Supply BosRenew Dry Shampoo 3.4oz $53.20
BosRenew Dry ShNot Just Another Dry Shampoo!! BosRenew Volumizing Dry Shampoo is specially formulated with DHT INHIBITORS for fine and thinning hair! DHT inhibitors help maintain healthy hair and scalp Keeps hair color safe and lasting longer by lengthening time between washes Helps absorb dirt, excess oil and product build-up Give lightweight volume for thicker, fuller-looking hair Leaves hair feeling soft and manageable
By Fama COWASH Post Color Treatment 1litre
By Fama By Fama COWASH Post Color Treatment 1litre $59.48
Innovative post color professional treatment that in a single formula, rich in Color Lock ComplexTM, gently cleanses, ensures an intense acidifying action that seals cuticles and balances the natural pH of the scalp, deeply conditions the shaft, leaving hair soft and easy to comb. Use: apply evenly over the entire head and massage into the roots, lengths and tips. Leave on for 90 seconds and rinse. COLOR LOCK COMPLEX Exclusive complex with progressive action that seals and reinforces the cuticles, retaining more color inside the capillary fibre. It also deep conditions hair, making the shaft supple and giving it extra shine.
By Fama GLACIAL No Yellow Shampoo 1litre
By Fama By Fama GLACIAL No Yellow Shampoo 1litre $66.30
FAST TONALIZATION SLES FREE No yellow shampoo Ideal for bleached blonde and white hair. It mantains the cold tones and contrasts the yellow reflections. Ideal for man and grey hair too!
By Fama Grey & White Perfection neutralizing shampoo conditioner
By Fama By Fama Grey & White Perfection neutralizing shampoo conditioner $25.00
Cleanses, conditions and purifies the scalp, leaving grey or white hair soft and shiny. Enriched with special purple pigments to contrast yellow tones. Ideal for decolored hair. Usage: Distribute on damp hair, massage and rinse. Repeat, if necessary. Using GLACIAL No Yellow Shampoo is recommended in the salon.
By Fama LIGHT MY BLONDE Shampoo 1 L 33.8 Oz
By Fama By Fama LIGHT MY BLONDE Shampoo 1 L 33.8 Oz $60.61
For colored blonde hair LONG LASTING REFLECTS BRIGHTNESS UV FILTER Alpha hydroxy acids have the capacity to lock chemically to cuticles compacting them and filling the open spaces. They enhance the brightness.
By Fama LIGHT MY BLONDE Shampoo 250 Ml 8.5 Oz
By Fama By Fama LIGHT MY BLONDE Shampoo 250 Ml 8.5 Oz $25.00
For colored blonde hair LONG LASTING REFLECTS BRIGHTNESS UV FILTER Alpha hydroxy acids have the capacity to lock chemically to cuticles compacting them and filling the open spaces. They enhance the brightness.
By Fama LIGHT MY BROWN Shampoo 1000 Ml 33.8 Oz
By Fama By Fama LIGHT MY BROWN Shampoo 1000 Ml 33.8 Oz $59.08
It cleanses, revives and adds shine to brown hair. It protects the brown color which is acknowledged as being the one most prone to fading by UV rays, guaranteeing that is longer-lasting with extra shine. Use: apply to damp hair, massage in and rinse. Repeat if necessary.
By Fama LIGHT MY BROWN Shampoo 250Ml 192G
By Fama By Fama LIGHT MY BROWN Shampoo 250Ml 192G $25.00
It cleanses, revives and adds shine to brown hair. It protects the brown color which is acknowledged as being the one most prone to fading by UV rays, guaranteeing that is longer-lasting with extra shine. Use: apply to damp hair, massage in and rinse. Repeat if necessary.
By Fama SAVE MY BLONDE Shampoo 1 L 33.8 Oz
By Fama By Fama SAVE MY BLONDE Shampoo 1 L 33.8 Oz $60.61
For blonde bleached hair LONG LASTING REFLECTION MORE STRUCTURE TO THE HAIR MORE COMPACT CUTICULES BRIGHTNESS UV FILTER Fortify and compact the capillary fiber with specific products with formulas enriched with micro-proteins and hyaluronic acid.
By Fama SAVE MY BLONDE Shampoo 250 Ml 8.5 Oz
By Fama By Fama SAVE MY BLONDE Shampoo 250 Ml 8.5 Oz $25.00
For blonde bleached hair LONG LASTING REFLECTION MORE STRUCTURE TO THE HAIR MORE COMPACT CUTICULES BRIGHTNESS UV FILTER Fortify and compact the capillary fiber with specific products with formulas enriched with micro-proteins and hyaluronic acid.
By Fama WONDHER ARCTIC ICE VIOLET SHAMPOO
By Fama By Fama WONDHER ARCTIC ICE VIOLET SHAMPOO $25.42
The Arctic Ice Violet Shampoo Gently cleanses the hair and neutralizes yellow tones. It is well known that white, grey, or bleached hair appears dry, damaged, tending to yellow. WondHer Arctic Ice, with fermented White tea and hydrating agents, instantly eliminates unwanted color changes.
By Fama WONDHER AUTHENTIC BROWN DEFENDING SHAMPOO
By Fama By Fama WONDHER AUTHENTIC BROWN DEFENDING SHAMPOO $25.42
The Defending Shampoo gently cleanses the hair and helps prevent fading. We know that brown hair is the most sensitive to color fading and often has unwanted red and orange effects. WondHer Authentic Brown, with fermented Cocoa extract, protective filter, and special pigments, is the perfect solution to keep the intense brown color longer.
By Fama WONDHER HYPNOTIC BLONDE BRIGHTENING SHAMPOO
By Fama By Fama WONDHER HYPNOTIC BLONDE BRIGHTENING SHAMPOO $25.42
The Hypnotic Blonde Brightening Shampoo Gently cleanses the hair and neutralizes yellow tones. It is well known that blonde hair tends to become matted quickly, thus losing its brightness. WondHer Hypnotic Blonde, with fermented Ginger and lightening peptides, enhances the shine of blonde hair.
By Fama WONDHER MYSTIC RED BOOSTING SHAMPOO
By Fama By Fama WONDHER MYSTIC RED BOOSTING SHAMPOO $25.42
The Mystic Red Boosting Shampoo gently cleanses the hair and helps prevent the color loss. It’s important to know that red and copper hair is the most sensitve to the loss of cosmetic color. WondHer Mystic Red, with fermented Pomegranate and sealing polymers, revives the brilliance of red and copper hair.
CALIDOU BABY SHAMPOO 120ml
Diane Beauty Supply CALIDOU BABY SHAMPOO 120ml $11.74
CALIDOU BABY SHThis ultra-gentle shampoo cleanses the hair and is gentle for the eyes. Enriched with Black Cumin Seed Oil and Quinoa Protein, it prevents and soothes cradle cap effectively and keeps your newborn’s hair protected and hydrated. It is sudsy yet it won’t dry out the hair even when used daily.
CALIDOU BOY SHAMPOO 200ml
Diane Beauty Supply CALIDOU BOY SHAMPOO 200ml $29.00
CALIDOU BOY SHACalidou Génial Shampoo contains a blend of mild sudsing agents derived from natural sources. We added sunflower oil phospholipids for their hydrating, restructuring and lubricating properties. Phospholipids increase the shampoo’s wettability by attracting water and holding on to it thereby increasing the shampoo’s moisturizing properties. Phospholipids easily penetrate the hair helping to protect and repair the hair from the inside. This action prevents split ends and combing the hair becomes easier. Calidou Génial Shampoo contains our special blend of antioxidant, vitamin and mineral rich fruit extracts (açai, aronia, goji, maqui, bilberry, mangosteen, noni and pomegranate) that fortify the hair. This gentle formula can be used daily and as often as is necessary to clean the hair. Kind to the eyes.
CALIDOU GIRL SHAMPOO 200ml
Diane Beauty Supply CALIDOU GIRL SHAMPOO 200ml $17.00
CALIDOU GIRL SHCalidou Charmante Shampoo contains a blend of mild sudsing agents derived from natural sources. We added sunflower oil phospholipids for their hydrating, restructuring and lubricating properties. Phospholipids increase the shampoo’s wettability by attracting water and holding on to it thereby increasing the shampoo’s moisturizing properties. Phospholipids easily penetrate the hair shaft helping to protect and repair the hair from the inside. This action prevents split ends and combing the hair becomes easier. Calidou Charmante Shampoo contains our special blend of antioxidant, vitamin and mineral rich fruit extracts (açai, aronia, goji, maqui, bilberry, mangosteen, noni and pomegranate) that fortify the hair. Kind to the eyes. This gentle formula can be used daily and as often as is necessary to clean the hair.
Color Balance Blue Conditioner 50ml
Joico Care and Styli Color Balance Blue Conditioner 50ml $10.20
Color Balance BWorking to reduce the appearance of overly warm and brassy tones that appear in chemically lightened hair, the Color Balance Blue Conditioner helps your hair colour stay cool and its colour preserved. Ideal for dark-brunettes with salon highlights, this conditioner features the Multi-Spectrum Defense Complex which helps protect colour against fading and also features the Bio-Advanced Peptide Complex which delivers care and nourishment from the roots to tips.
Color Balance Blue Shamp 300ml
Joico Care and Styli Color Balance Blue Shamp 300ml $37.98
Color Balance BDirections: Apply to wet hair and allow the shampoo to absorb for three-to-five minutes. Rinse. Repeat the process two or three times per week, alternating with your regular shampoo. Follow with Color Balance Blue Conditioner for best results. Bio-Advanced Peptide Complex: Provides all the power you need to reconstruct damaged hair from the inside out.Our Multi-Spectrum Defense Complex: Features antioxidant-rich Green Tea Extract along with UV protection to keep color looking great.
Color Balance Blue Shampoo 50ml
Joico Care and Styli Color Balance Blue Shampoo 50ml $10.20
Color Balance BColor-balancing shampoo gently cleanses while neutralizing brassy/orange tones to maintain lightened or highlighted brown hair. Joico's Color Balance Blue color-balancing conditioner nourishes and protects while neutralizing brassy/orange.
Color Balance Purple Conditioner 50ml
Joico Care and Styli Color Balance Purple Conditioner 50ml $10.20
Color Balance PThis colour-correcting Conditioner banishes brassy tones and brings the best out of blonde, grey or silver hair. Not only does it defend against colour-fading but it also combats frizz, repairs and nourishes your hair, and gives it that healthy salon-worthy shine. To use: Massage into freshly shampooed hair and leave to set in for 3 to 5 minutes. Rinse off after use. Can be used daily.
Color Balance Purple Sham 300ml
Joico Care and Styli Color Balance Purple Sham 300ml $37.98
Color Balance PDirections:Apply to wet hair and allow the shampoo to absorb for three-to-five minutes. Rinse. Repeat the process two or three times per week, alternating with your regular shampoo. Follow with Color Balance Purple Conditioner for best results. Our Multi-Spectrum Defense Complex: Features antioxidant-rich Green Tea Extract along with UV protection to keep color looking great. Bio-Advanced Peptide Complex: Provides all the power you need to reconstruct damaged hair from the inside out.
Color Balance Purple Shamp 1L
Joico Care and Styli Color Balance Purple Shamp 1L $93.98
Color Balance PDirections:Apply to wet hair and allow the shampoo to absorb for three-to-five minutes. Rinse. Repeat the process two or three times per week, alternating with your regular shampoo. Follow with Color Balance Purple Conditioner for best results. OUR MULTI-SPECTRUM DEFENSE COMPLEX: Features antioxidant-rich Green Tea Extract along with UV protection to keep color looking great. BIO-ADVANCED PEPTIDE COMPLEX : Provides all the power you need to reconstruct damaged hair from the inside out.
Color Balance Purple Shampoo 50ml
Joico Care and Styli Color Balance Purple Shampoo 50ml $10.20
Color Balance PJoico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair. Benefits: Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos. Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.
Color Endure Shampoo for long lasting color 1L
Joico Care and Styli Color Endure Shampoo for long lasting color 1L $72.80
Color Endure ShDirections: Apply to wet hair. Lather. Rinse. For best results, follow with Color Endure Conditioner.MULTI-SPECTRUM DEFENSE COMPLEX : Features antioxidant-rich Green Tea Extract along with UV protection to keep color looking great. BIO-ADVANCED PEPTIDE COMPLEX : Provides all the power you need to reconstruct damaged hair from the inside out.
Color Endure Shampoo for long lasting color 300ml
Joico Care and Styli Color Endure Shampoo for long lasting color 300ml $50.00
Color Endure ShDirections: Apply to wet hair. Lather. Rinse. For best results, follow with Color Endure Conditioner. MULTI-SPECTRUM DEFENSE COMPLEX : Features antioxidant-rich Green Tea Extract along with UV protection to keep color looking great. BIO-ADVANCED PEPTIDE COMPLEX : Provides all the power you need to reconstruct damaged hair from the inside out.
Color Endure Shampoo for long lasting color Gallon
Joico Care and Styli Color Endure Shampoo for long lasting color Gallon $138.74
Color Endure ShDirections: Apply to wet hair. Lather. Rinse. For best results, follow with Color Endure Conditioner. MULTI-SPECTRUM DEFENSE COMPLEX : Features antioxidant-rich Green Tea Extract along with UV protection to keep color looking great. BIO-ADVANCED PEPTIDE COMPLEX : Provides all the power you need to reconstruct damaged hair from the inside out.
Color Endure VIOLET Shampoo for long lasting 300ml
Joico Care and Styli Color Endure VIOLET Shampoo for long lasting 300ml $26.70
Color Endure VIDirections: Massage into wet hair and allow the shampoo to absorb for 3-5 minutes. Rinse. Use 2-3 times per week, alternating with Color Endure Shampoo.MULTI-SPECTRUM DEFENSE COMPLEX : Features antioxidant-rich Green Tea Extract along with UV protection to keep color looking great. BIO-ADVANCED PEPTIDE COMPLEX : Provides all the power you need to reconstruct damaged hair from the inside out.
Color Endure VIOLET Shampoo for long lasting co 1L
Joico Care and Styli Color Endure VIOLET Shampoo for long lasting co 1L $72.80
Color Endure VIDirections: Massage into wet hair and allow the shampoo to absorb for 3-5 minutes. Rinse. Use 2-3 times per week, alternating with Color Endure Shampoo. MULTI-SPECTRUM DEFENSE COMPLEX : Features antioxidant-rich Green Tea Extract along with UV protection to keep color looking great. BIO-ADVANCED PEPTIDE COMPLEX : Provides all the power you need to reconstruct damaged hair from the inside out.
Color Infuse Red Sham 300ml
Joico Care and Styli Color Infuse Red Sham 300ml $37.98
Color Infuse ReInstantly refreshes red tones and enhances red highlights Boosts color vibrancy and shine Reduces breakage by more than 53%* *Against combing breakage on damaged hair vs. a non-conditioning shampoo
COLOR SHAMPOO 1000ML
Diane Beauty Supply COLOR SHAMPOO 1000ML $100.00
COLOR SHAMPOO 1The Color Lasting Treatment Shampoo contains a combination of Shea butter, cotton and silk proteins. These ingredients help to soften hair and coat hair with a protective layer while sealing split ends. Pro-vitamin B5 is added to rejuvenate hair, while active proteins are used to improve the overall texture of hair. The low PH levels ensure that hair will remain vibrant and prevent the loss of pigments.
COLOR SHAMPOO 500ML
Diane Beauty Supply COLOR SHAMPOO 500ML $64.00
COLOR SHAMPOO 5For use on: Color treated or lightened hair. How it works: The Color Lasting Treatment Shampoo contains a combination of Shea butter, cotton and silk proteins. These ingredients help to soften hair and coat hair with a protective layer while sealing split ends. Pro-vitamin B5 is added to rejuvenate hair, while active proteins are used to improve the overall texture of hair. The low PH levels ensure that hair will remain vibrant and prevent the loss of pigments. Directions of use: Wet hair and massage well, rinse thoroughly and repeat as needed. The results: Leaves hair silky, smooth and vibrant.
Color Stylist Try This $59.65
Diane Beauty Supply Color Stylist Try This $59.65 $269.30
Color Control Purchase: Shea Butter 500ml, Shampoo 500ml, Boha Shea 12ml. Free: BohaShea 12ml.
Colorphlex Shampoo 12oz
Colorphlex Colorphlex Shampoo 12oz $72.80
Colorphlex ShamcolorpHlex Shampoo is specially designed for color-treated hair featuring vegetable-derived Color Strengthening Technology that strengthens weak & damaged hair. Naturally protective Sunflower Seed Extract reduces the fading of color while providing unmatched moisture balance to your hair. Sulfate-free.
CURL CONDITIONER 1000ML
Diane Beauty Supply CURL CONDITIONER 1000ML $110.00
CURL CONDITIONESaryna Key Curl Control Conditioner This conditioner is made with Shea butter, proteins and amino acids. These ingredients are used to enhance and define curls, while rejuvenating and strengthening hair. Hydrating Shea butter controls frizz and damage leaving the hair manageable and vibrant. The Curl Control category contains a humectant that will retain moisture. It is suitable for hair that is: curly, wavy and dry. It will hydrate and define curls while maintaining a naturally soft appearance. Features and Benefits: Added humectant to eliminate frizz Gives curls volume Enhances and strengthens hair Hydrates and repairs dry hair.
CURL SHAMPOO 1000ML
Diane Beauty Supply CURL SHAMPOO 1000ML $100.00
CURL SHAMPOO 10The Curl Control Treatment Shampoo is made with shea butter, a natural source of keratin, as well as silk proteins, pro-vitamin B5 and amino acids. These ingredients work together to enhance curls and strengthen hair. This product is sls\sles, phosphate and paraben free.
Curl Shampoo 300ml
Diane Beauty Supply Curl Shampoo 300ml $44.00
Curl Shampoo 30For use on: Wavy, curly and dry hair. How it works: The Curl Control Treatment Shampoo is made with Shea butter, a natural source of keratin, in combination with silk proteins, provitamin B5 and amino acids. These ingredients work together to enhance curls, as well as rejuvenate and strengthen hair. Directions of use: Wet hair and massage well, rinse thoroughly and repeat as needed. The results: Well defined, voluminous soft curls.
CURL SHAMPOO 500ML
Diane Beauty Supply CURL SHAMPOO 500ML $64.00
CURL SHAMPOO 50For use on: Wavy, curly and dry hair. How it works: The Curl Control Treatment Shampoo is made with Shea butter, a natural source of keratin, in combination with silk proteins, provitamin B5 and amino acids. These ingredients work together to enhance curls, as well as rejuvenate and strengthen hair. Directions of use: Wet hair and massage well, rinse thoroughly and repeat as needed. The results: Well defined, voluminous soft curls.
DAMAGE REPAIR SHAMPOO 1000ML
Diane Beauty Supply DAMAGE REPAIR SHAMPOO 1000ML $100.00
DAMAGED SHAMPOOFor use on: Dry, brittle and damaged hair. How it works: The Damage Repair Treatment Shampoo contains Shea butter, a natural source of Keratin. It also contains cotton and silk proteins which soften hair. This formula is infused with pro-vitamin B5 for rejuvenating hair, an active protein for improving the texture and amino acids for added strength. Directions of use: Wet hair and massage well, rinse thoroughly and repeat as needed. The results: Soft, healthy and shiny hair.