HAIR IS 20 TIMES MORE BEAUTIFUL. IN A SINGLE STEP. A functional treatment with multiple effects: 20 actions in a single care product to beautify all hair types. 20 FOR YOU is as efficient as a mask, as practical as a spray, easy to use. Thanks to its avant-garde active principles, it guarantees immediate, visible results. No rinsing required. WHY USE 20 BEAUTY PRODUCTS WHEN ONE IS ENOUGH? 1. IT REPAIRS DAMAGED HAIR 2. IT NOURISHES DEEP DOWN 3. IT DETANGLES HAIR 4. IT MOISTURISES DRY HAIR 5. IT CONDITIONS WITHOUT WEIGHING HAIR DOWN 6. IT PREVENTS SPLIT ENDS 7. IT PROTECTS HAIR FROM UV RAYS 8. IT PROTECTS HAIR FROM HEAT 9. IT BESTOWS SOFTNESS AND SILKINESS 10. IT SMOOTHS THE CUTICLE 11. IT ELIMINATES FRIZZ 12. IT BOOSTS BODY AND VOLUME 13. IT ENHANCES SHINE 14. IT CREATES LONGER LASTING STYLES 15. IT ACCELERATES DRYING TIME 16. IT MAKES USING STRAIGHTENING IRONS EASIER 17. IT IMPROVES COLOR DURATION 18 IT BALANCES POROSITY 19. IT SCENTS THE HAIR WITH A RELAXING EFFECT 20. IT HAS ANTI-STATIC ACTION Les protéines de soie ont une action hydratante et forment un film de protection; L'extrait de tournesol, protège et répare les cheveux naturels et colorés des rayons UV; Un complexe d’acides aminés de noix de coco et de la provitamine B5, PrococTM, protégent les cheveux contre les radicaux libres et la chaleur.

pH balanced oxidant cream. Creamy blend for easy, precise application. 20 vol.: for coverage or subtle lightening.

Black apron with By Fama logo.

Extreme control, super hold, it protects from moisture, for a long-lasting styling result. Frizz Control Complex: It smoothes cuticles, counteracting frizz. It protects against humidity. Color Protection Complex: It protects hair from oxidative damage caused by the sun, pollution and the use of heated appliances.

Lightening cream with self-sealing technology, lightening up to 2 levels. With cotton oil, rich in vitamin E, to untangle and nourish hair. Ideal for: Give light to brown hair or create hyper-natural blonde effects Balance out salt and pepper Prepare the base for subsequent lightening Lighten the natural regrowth of highlights Eliminate colour banding Reduce the overloading of colour in the lengths and ends How to use. Mix 1:2 with PBFC DEVELOPER 10 or 20 vol.

A decolouring cream with a delicate action, lightening up to 4 levels. With acai oil, rich in protein and antioxidants, nutrients, and active ingredients for hydration and regeneration. Ideal for. Decolouring lengths and ends Delicate and localized lightening Bring out warm and honey tones in the blonde How to use. Mix 1:2 con PBFC DEVELOPER 10 or 20 vol.

Decolouring in a non-volatile powder, lightening up to 6 levels. With guar gum to hydrate and soften even the most tired ends. Ideal for. Highlights and total decolouring Neutralizing unwanted yellow tones How to use. Mix 1:2 with PBFC DEVELOPER 10 or 20 vol.

Decolouring in a non-volatile powder, lightening up to 6 levels. With guar gum to hydrate and soften even the most tired ends. Ideal for. Highlights and total decolouring Neutralizing unwanted yellow tones How to use. Mix 1:2 with PBFC DEVELOPER 10 or 20 vol. *Jar sold separately

SUPERLIGHTENING MORE POWERFUL (FASTER), MORE PLATINUM, MORE PROTECTIVE COLOR: GREY It neutralizes the orange/yellow reflections that comes out during the lightning action. with CISTEIN It protects the hair during all the lightening action thanks to the high SULPHUR contents.

It gives volume to the roots and thickness to lenghts, without weighing the hair down. Frizz Control Complex: It smoothes cuticles, counteracting frizz. It protects against humidity. Color Protection Complex: It protects hair from oxidative damage caused by the sun, pollution and the use of heated appliances.

Concentrated POWER BOND, a latest generation active ingredient that, in synergy with K-PRO, helps to protect and reinforce hair fiber bridges damaged during chemical, mechanical or thermal treatments. For stronger and healthier-looking hair.

Invisible support and extra natural effect to create, amplify and prolong the hold-up effect. Frizz Control Complex: It smoothes cuticles, counteracting frizz. It protects against humidity. Color Protection Complex: It protects hair from oxidative damage caused by the sun, pollution and the use of heated appliances.

No rinse protective spray mask to protect colored hair from fading. Enriched with a special UV filter obtained from the processing of sunflower seeds by separation from the oily component: very rich in proteins, it helps to preserve the structure of the hair and to keep the color longer.

Innovative post color professional treatment that in a single formula, rich in Color Lock ComplexTM, gently cleanses, ensures an intense acidifying action that seals cuticles and balances the natural pH of the scalp, deeply conditions the shaft, leaving hair soft and easy to comb. Use: apply evenly over the entire head and massage into the roots, lengths and tips. Leave on for 90 seconds and rinse. COLOR LOCK COMPLEX Exclusive complex with progressive action that seals and reinforces the cuticles, retaining more color inside the capillary fibre. It also deep conditions hair, making the shaft supple and giving it extra shine.

At last, here is the direct color with a liquid gel base that will inspire creativity and offer clients perfect results and amazing shades. Pathbreaking alternative solutions. Elegant variations, the perfect replacement for frosting in the front part of the hair, bringing light and creating a surprising and original ombré effect. ACID TECHNOLOGY Deposits and bonds latest generation pigments to hair without a chemical reaction. LONG-LASTING Formulated with Color Block technology for extraordinary hold and a shine that lasts between 4 and 10 washes. RESPECT Ammonia free, alcohol free, hydrogen peroxide free, paraben free and sodium ether lauryl sulfate free to ensure low impact on hair. EASY TO USE Quick to apply, either by hand or with flat brush, at the sink or at the styling station. APPLICATION: After lightening hair, wash with a neutral shampoo and dry before applying PBFC CRAZY. PROCESSING TIME: 5 to 15 minutes. AFTER COLOR: After pausing for color processing, rinse gently and apply Restore 5.5 before proceeding to rest of styling. NOTE: do not mix with oxidising pigments or hydrogen peroxide.

"Powerful polymers to create every shape with heat styling tools". Special polymers activate at high temperatures, enhancing the shape and protecting the hair. ideal for creating waves and movement with the brush and creating curls with iron or straighteners. Can be used with all heat styling tools, is reworkable and create long lasting styles.

A concentrate of functional substances that are activated with heat, mixed with REPAIR B lotion. CONTAINS Keratin, Wheat Protein, Amino Acids Filler effect, to repair the internal structure of the hair.

A pool of water-soluble waxes and oils to be mixed with REPAIR A cream. CONTAINS Argan oil, Macadamia oil and moisturizing agents Infusion effect, to recreate the external hydrolipidic film of the hair.

A cosmetic elixir that, thanks to the pH CONTAINS Keratin, Amino acids, Argan and Macadamia oils Nourishing effect, to restore the structure ensuring maximum hydration.

pH balanced oxidant cream. Creamy blend for easy, precise application.

Building, shaping, re-workable. A fixed point in style. Frizz Control Complex: It smoothes cuticles, counteracting frizz. It protects against humidity. Color Protection Complex: It protects hair from oxidative damage caused by the sun, pollution and the use of heated appliances.

FAST TONALIZATION SLES FREE No yellow shampoo Ideal for bleached blonde and white hair. It mantains the cold tones and contrasts the yellow reflections. Ideal for man and grey hair too!

Cleanses, conditions and purifies the scalp, leaving grey or white hair soft and shiny. Enriched with special purple pigments to contrast yellow tones. Ideal for decolored hair. Usage: Distribute on damp hair, massage and rinse. Repeat, if necessary. Using GLACIAL No Yellow Shampoo is recommended in the salon.

Spray with special pigments which enhance ‘salt and pepper’ hair, neutralise yellow effects and intensify the color for a natural effect. With UV filter, highly nourishing Moon stone extract and a special active ingredient which cleanses the scalp and hair. Usage: spray on damp hair and then, dry.

Mixing bowl for dyes.

The innovative system of progressive and personalized Highlights Light Designer allows you to lighten up to two Levels with no rinsing and directly on the hair. Light Desiger is a Cosmetic treatment that lightens up to 2 levels, thanks to the hair straightener’s heat. It is enriched with PROTECTIVE AGENTS that create a protective layer around the hair to shield it from the hair straightener’s heat. In addition, it is enriched with a mix of SUGAR CANE AND LEMON ZEST natural extracts for a luminous and soft hair.

For colored blonde hair LONG LASTING REFLECTS BRIGHTNESS UV FILTER Alpha hydroxy acids have the capacity to lock chemically to cuticles compacting them and filling the open spaces. They enhance the brightness.

For colored blonde hair LONG LASTING REFLECTS BRIGHTNESS UV FILTER Alpha hydroxy acids have the capacity to lock chemically to cuticles compacting them and filling the open spaces. They enhance the brightness.

It cleanses, revives and adds shine to brown hair. It protects the brown color which is acknowledged as being the one most prone to fading by UV rays, guaranteeing that is longer-lasting with extra shine. Use: apply to damp hair, massage in and rinse. Repeat if necessary.

It cleanses, revives and adds shine to brown hair. It protects the brown color which is acknowledged as being the one most prone to fading by UV rays, guaranteeing that is longer-lasting with extra shine. Use: apply to damp hair, massage in and rinse. Repeat if necessary.

Protective serum enriched with precious Moringa oil that repairs split ends, protects the color from UV rays, pollution and damp. Ideal for lengths and tips, gives hair shine and a compact look. Use: apply to dry hair.

Gel-cream color with exclusive M.A.B. technology that lightens, deposits and highlights as it gives rich, intense, lasting color that will not fade or result in unwanted toning. Long-lasting M.A.B.: M: MONOETHANOLAMINE Maintains a stable pH level throughout application process. A: AMMONIA Heavily reduced from 22 1,8% à 3,5% in 1 :2 dilution ratio B: GEL-CREAM BASE Includes 18 raw materials, ensuring best adhesion and shinier hair.

THE SECRETS OF COLOUR IN YOUR HANDS ONYX CHARACTERISTICS: pure grey. Available from level 7 to 10. APPLICATION: pure and mixed to obtain trendy smoky effects, from deep to platinum grey. COLOUR SUGGESTIONS: • READY-TO-WEAR: ideal if you want colours that are always very natural and rich with neutral and cold nuances. The blonde segment provides contrast effects for natural cold and warm results, for example, mixed with series .13. • FASHION: a popular favourite. Try it out on an ONYX base with turquoise tips, an ONYX base and AMETHYST and TOPAZ contrasts, ONYX base and platinum grey tips, ONYX base and PINK SAPPHIRE and TOPAZ contrasts. YOUR PROFESSIONAL COLOUR ALLY: ideal if you need to strengthen cold tones without overdoing it; great mixed with the 13 or natural series. Ideal to customise the PBFC TONER series or even applied directly on natural white hair, to make them more cold and grey but without a coat effect. Recommended mixing ratio: from 1 g on 10 g up to 1 g on 2 g. When mixed with neutral colours, it adds greyish nuances to every tonal level. 8 special nuances, a colourist’s trump card, winning tools made only of their dominant colour that have been studied in their level of saturation in order to: · SOLVE professional colour challenges in the hair salon; · INSPIRE fashion colour proposals and create countless MAKE-OVER OPTIONS for your customers.

-The first direct coloring with levels and reflections and excellent regenerating properties -Perfect combined with PBFC Absolute and Luminity -The more you color, the more you regenerate -PBF Color technology combined with the regenerating power of K-Pro that gives hair structure while coloring -A concentration of proteins that strengthens the cuticle and cortex -3 times stronger hair immediately

Inspirez-vous de la dernière collection provenant d’Italie et adaptée à saveur québécoise par notre équipe ! Rejoignez nos artistes et maîtres coloristes qui vous feront vibrer et découvrir un vent de fraîcheur. Le segment de techniques coiffure sera dirigé par notre nouvelle artiste Chloé Ste-Marie et le segment de coloration par votre chef éducation Nadia Cloutier ! Cette capsule présentation créative répond à toutes vos questions en matière de dernières tendances. Retrouvez-y nos formules préférées de bruns champignons, nos techniques rapides et efficaces en balayage, ainsi que 8 coupes et coiffures faciles à reproduire dans votre salon! Avec Chloé Ste-Marie, Marylin Roy, Melissa Beaudoin et Nadia Ranger

"The styling primer for every look". Nourishes and restructures the hair, smoothing the cuticle, gives body and untangles even naturally curly or frizzy hair. Helps the brush slide easily though the hair, reduces drying time, aids application and performance of subsequent styling products.

-Innovative mask that revives the color of hair. -Special reflex pigments that emphasizes the shining of the color and do not stain scalp, skin and hands. -UV filters to protect the color from solar rays. -Conditioning agents that leave the hair soft and silky.

-Innovative mask that revives the color of hair. -Special reflex pigments that emphasizes the shining of the color and do not stain scalp, skin and hands. -UV filters to protect the color from solar rays. -Conditioning agents that leave the hair soft and silky.

Mask with special pigments which revive the shine of cold brown tones. Extract of sugar cane and a UV filter moisturise and protect hair, leaving it soft and shiny. Usage: apply to wet hair after shampooing, leave in for 3-5 minutes, then rinse. Does not stain hands or scalp.

Mask with special pigments which revive the shine of cold brown tones. Extract of sugar cane and a UV filter moisturise and protect hair, leaving it soft and shiny. Usage: apply to wet hair after shampooing, leave in for 3-5 minutes, then rinse. Does not stain hands or scalp.

-Innovative mask that revives the color of hair. -Special reflex pigments that emphasizes the shining of the color and do not stain scalp, skin and hands. -UV filters to protect the color from solar rays. -Conditioning agents that leave the hair soft and silky. -Plus formulas contain 50% more pigments than resale formulas

-Innovative mask that revives the color of hair. -Special reflex pigments that emphasizes the shining of the color and do not stain scalp, skin and hands. -UV filters to protect the color from solar rays. -Conditioning agents that leave the hair soft and silky. -Plus formulas contain 50% more pigments than resale formulas