Gel-cream color with exclusive M.A.B. technology that lightens, deposits and highlights as it gives rich, intense, lasting color that will not fade or result in unwanted toning. Long-lasting M.A.B.: M: MONOETHANOLAMINE Maintains a stable pH level throughout application process. A: AMMONIA Heavily reduced from 22 1,8% à 3,5% in 1 :2 dilution ratio B: GEL-CREAM BASE Includes 18 raw materials, ensuring best adhesion and shinier hair.

BOOSTER can be added to all COLOR.ME shades. Create your own shades by tailoring your colour with BOOSTER to enhance colour, counteract the underlying pigment or simply be creative with your formulation. Honey Shea Butter Pomegranate Rose Hip Coconut Oil Aloe Vera Panthenol Sweet Almond Oil Grapeseed Oil

From Subtle to Bold Try a vibrant haircolor look that is personalized for your own style. What is it? Vibrant haircolor available in an extensive palette of shades. Also with a Color Eraser that allows you to remove previous color to change up your look! Semi: Direct dye color deposits on the outside of the hair cuticle Demi: Oxidative color is deposited inside the hair cortex Permanent: Natural virgin hair is lifted & color is heavily deposited inside the cortex What’s different about SOCOLOR Cult? Customizable Longevity - now hairdressers have the power to choose how long the color lasts with shades available in semi, demi and permanent technologies. Superior Conditioning - deep conditioning agents built into every shade. Ultimate Vibrancy - shades are formulated with our highest concentration of vibrant dye technology.

Conditioning Cera-Oil complex nourishes hair while making them visibly smoother, softer and shinier. Conditions for up to 30 washes. ColorGrip technology provides long-lasting color, exceptional whites coverage and spectacular results at every color service. For a perfect color, every time. SoColor offers excellent coverage for white hair, subtle to intense blondes, and long-lasting, vibrant HD reds. Gel-cream formula: easy-to-apply, no-drip texture. ColorGrip pigment technology: for long-lasting color, exceptional grey coverage and perfect results, every time. Self-correcting tones: These tones allow basic pigments of any level to be neutralised for a harmonious result. Cera-Oil complex: improves integrity of hair fibre's surface. Strengthens hair structure. Deeply conditioning between color services.

SOBOOST are shades that can be mixed with the SoColor and ColorSync Collections to create soft pastel tones or applied full strength to pre-lightened hair for bold, vivid effects. All are intermixable for an endless variety of shade results. Blue: Ideal for neutralizing unwanted brassiness and warmth when lifting hair; and for adding cool tones to dark hair. Red: A go-to for intensifying red, red-violet and violet formulas. Copper: Boost vibrancy in auburns, warm browns and golden blondes. Yellow: An excellent solution for brightening brunettes and softening a too-strong red. Gel-cream formula: easy-to-apply, no-drip texture. ColorGrip pigment technology: for long-lasting color, exceptional grey coverage and perfect results, every time. Self-correcting tones: These tones allow basic pigments of any level to be neutralised for a harmonious result. Cera-Oil complex: improves integrity of hair fibre's surface. Strengthens hair structure. Deeply conditioning between color services.

A permanent hair coloring cream that brings shine, and precise and pure color. Double action nourishing technology features two long-lasting revitalising polymers that help repair damaged hair and give hair back its silkiness and shine.

Conditioning Cera-Oil complex nourishes hair while making them visibly smoother, softer and shinier. Conditions for up to 30 washes. ColorGrip technology provides long-lasting color, exceptional whites coverage and spectacular results at every color service. For a perfect color, every time. SoColor offers excellent coverage for white hair, subtle to intense blondes, and long-lasting, vibrant HD reds. Gel-cream formula: easy-to-apply, no-drip texture. ColorGrip pigment technology: for long-lasting color, exceptional grey coverage and perfect results, every time. Self-correcting tones: These tones allow basic pigments of any level to be neutralised for a harmonious result. Cera-Oil complex: improves integrity of hair fibre's surface. Strengthens hair structure. Deeply conditioning between color services.

SOBLUR COOL Lifts with the filter effect of violet tones to soften unwanted yellow and warmth. The new 5-15 minute color adjuster softens contrast, fine lines and uneven tone in a revolutionary one-step process. Take your hair from imperfect to impeccable. New color filter technology that deposits a weightless veil and tones down the contrasts and imperfections. 4 versions are available to lighten up to one level without ammonia. Matrix SoBlur is ammonia free, nourishes hair and delivers incredible shine, smoothness and softness for up to 30 shampoos. This hair color fix softens contrast and harsh ombre, blends away re-growth and fixes stripy highlights.

ODS² Color Injection Oil Delivery System propels color actives directly to the core of the hair. Maximises color impact with a minimum of alkaline agents. HIGH-RESOLUTION COLOR: distinct, pure and precise reflects. Optimal coverage and saturation on up to 100 % of white hair. PERFECTLY POLISHED FINISH: helps preserve hair fibre integrity for an even, reflective finish. COLOR PALETTE CALIBRATED WITH PRECISION: levels and reflects optimally calibrated; Shades predictable, true to their tone. NO ODOR, NO AMMONIA: pleasant application, exceptional comfort for clients.

Conditioning Cera-Oil complex nourishes hair while making them visibly smoother, softer and shinier. Conditions for up to 30 washes. ColorGrip technology provides long-lasting color, exceptional whites coverage and spectacular results at every color service. For a perfect color, every time. SoColor offers excellent coverage for white hair, subtle to intense blondes, and long-lasting, vibrant HD reds. Gel-cream formula: easy-to-apply, no-drip texture. ColorGrip pigment technology: for long-lasting color, exceptional grey coverage and perfect results, every time. Self-correcting tones: These tones allow basic pigments of any level to be neutralised for a harmonious result. Cera-Oil complex: improves integrity of hair fibre's surface. Strengthens hair structure. Deeply conditioning between color services.

RUSK® Deepshine® Conditioning Cream Color utilizes the most advanced hair color technology from Italy. Micro Pure Pigment Technology ensures hair color molecules penetrate deeply, producing longer-lasting results. Advanced Marine Therapy evens out porosity and seals the cuticle to improve the overall strength and integrity of the hair. This permanent hair color provides incredible color clarity, yielding consistently silky, shiny results. Provides 100% gray coverage. Economical to use; standard mixing ratio 1:1 ½.

Optical color shock for maximum impact! The Intense Micro Pure Pigment Technology in Rusk® Deepshine® Direct saturates hair with intense, vibrant color while Advanced Marine Therapy leaves it looking and feeling healthy. The unique cream formula allows multiple colors to be precisely applied across the same strand, without bleeding, to create unique stacking effects. Mix NEW Direct Clear with any Direct shade to create a range of beautiful pastels. Use Direct Clear alone for illuminating shine with no color deposit. Apply direct from the tube. No developer needed. Ammonia-free. PPD-free. Pure Creativity. Pure Artistry. Unlimited Possibilities!

Rusk In 10 Permanent Cream Haircolor provides 100% white hair coverage and rich, dimensional color with long-lasting shine in just 10 minutes. Its formula with advanced micro-pigments contains a unique blend of botanical and marine oils and 5 amino acids - its Terra Marine™ Complex - that provide superior conditioning to hair, while strengthening and protecting it. Rusk In 10 allows you to reinvent your appointment book as it is perfect for clients in a hurry or those who are reluctant to spend too much time in your chair or who use in-home coloring. Ideal as a touch-up service or as a complementary service. Perfect performance and cost effectiveness make Rusk In 10 a perfect 10! Contains no MEA, is dermatologically tested and suitable for all hair types. Features -Lifts and deposits in one easy step -100% grey coverage -10-minute processing time -Micro Pigment Technology -Low ammonia -Vegan & cruelty-free -Standard mixing ratio: 1:2 -Uses a dedicated 20-volume developer -Choice of application tools - bowl/brush or applicator bottle -No heat needed Key Ingredients 5 AMINO ACIDS - Arginine - strengthens hair fiber and ads elasticity - Serine- anti aging and conditioning properties - Threonine - stimulates the regeneration of collagen extremely hydrating - Wheat protein- easily penetrates hair shaft adds body + strength -Soy Protein - helps make the hair soft, shiny and smooth -Terra Marine Complex™ - a unique blend of botanical and marine sourced oils Arginine, Serine, Threonine – 3 important amino acids that mimic the keratin composition of hair Hair Types All types Instructions Standard Mixing Ratio: 1:2 – with Rusk In 10 Developer 20 VOL Bowl/brush or applicator bottle application 10 min processing time NO HEAT. Evaluate current level, tone, percentage of gray, and condition of hair. If gray is more than 50%, add the Natural Series Select Rusk-in-10 shade and mix. 1oz Rusk-in-10 shade 2oz 20 Volume Developer Apply in 1/4inch sections. Saturate thoroughly Process 10 minutes at room temperature Rinse, shampoo and condition. Style as desired. COLOR RETOUCH: To achieve perfect gray coverage: Choose your shade. If the gray exceeds 50%, be sure that 1/2 of your formula includes the Natural Series. *Apply Deepshine Gloss immediately after the application of Rusk-in-10 to refresh ends. HIGHLIGHTS ON NATURAL HAIR: Select a Rusk-in-10 formula that is lighter than the client’s currently natural level. Mix 1oz Rusk-in-10 color and 2oz of 20 volume. Apply formula to select strands of hair that have been isolated in foil or painted using your preferred method. After placing the last section to be highlighted, process for 10 minutes at room temperature. Rinse, shampoo and condition. VIRGIN APPLICATION: Select the desired shade. Take care, apply 1.5 inches away from the new growth, working the color through the mid-lengths and ends. Immediately remix; apply the color to the new growth using 1/4 inch sections. Process 10 minutes. Rinse, shampoo and condition.