Intensive conditioning and tone stabilization for healthy-looking results, excellent durability, and long-lasting shine. Experience the best hair condition after a lightening service.* Perfect conditioning through integrated IntraLipid Technology and SilkProteinComplex.For ultra shiny, smooth and soft hair. *Compared to leading competitors.

Goldwell Silklift Lightening System delivers high performance lightening and conditioning at the same time during the lightening process - for lightening without compromise! The Silklift high performance lightening system includes an innovative conditioning technology, making Silklift so gentle and conditioning, hair maintains its smoothness and shine. Please follow manufacturer's packaged instructions

Goldwell Silklift Lightening System delivers high performance lightening and conditioning at the same time during the lightening process - for lightening without compromise! This creamy new formula incorporates IntraLipid Technology and SilkProtein Complex to protect and condition hair for gorgeous results. Please follow manufacturer's packaged instructions

SilkLift Control – Discover the breakthrough innovation of powerful life and precise tone in one step. SilkLift Control is enriched with a new generation of pigments that are - for the first time - stable during and after the lightening process. With the new technology, it achieves a clear, neutral and durable blonde in just one step. • Precise control - create predictable, neutral blonde results while counteracting warmth with the choice of two tone variants - beige and ash. • Single step lightening - powerful lift up to seven levels in a single step without additional toning. • Conditioned hair - SilkLift technology helps reduce hair damage. Two High Performance lightness - Strong lifting of up to 7 levels, for natural, color-treated darker bases and more resistant hair types - Gentle lifting of up to 5 levels, ammonia-free, for lighter bases and less resistant hair types. “Strong” for strong lifting of up to 7 levels Suitable for: • Virgin hair • Darker base colors • Normal to more resistant hair types “Gentle” (without Ammonia) for gentle lifting of up to 5 levels Suitable for: • Lighter base colors • Fine and/or stressed hair

SilkLift Control – Discover the breakthrough innovation of powerful life and precise tone in one step. SilkLift Control is enriched with a new generation of pigments that are - for the first time - stable during and after the lightening process. With the new technology, it achieves a clear, neutral and durable blonde in just one step. • Precise control - create predictable, neutral blonde results while counteracting warmth with the choice of two tone variants - beige and ash. • Single step lightening - powerful lift up to seven levels in a single step without additional toning. • Conditioned hair - SilkLift technology helps reduce hair damage. Two High Performance lightness - Strong lifting of up to 7 levels, for natural, color-treated darker bases and more resistant hair types - Gentle lifting of up to 5 levels, ammonia-free, for lighter bases and less resistant hair types. “Strong” for strong lifting of up to 7 levels Suitable for: • Virgin hair • Darker base colors • Normal to more resistant hair types “Gentle” (without Ammonia) for gentle lifting of up to 5 levels Suitable for: • Lighter base colors • Fine and/or stressed hair

Silklift Control Tone Stabilizer ensures that for the first time the color pigments remain stable during and after the lightening process To reduce the intensity of the tone, mix SilkLift Control with SilkLift High Performance Lightener Strong 1:1

Kerasilk Smooth Intense for damaged or extremely frizzy hair. Kerasilk Keratin smoothing service features: The Kerasilk Keratin smoothing service is the first two-component system designed to provide varying intensities of shaping or smoothing – customized by you, unique to your client's hair type and desired outcome. Kerashape Technology Kerashape Technology, consisting of Glyoxylic Acid, Keratin, and Silk Proteins, penetrates the hair structure and creates a matrix of new keratin bonds. Please follow manufacturer's packaged instructions

Goldwell Kerasilk Keratin Smooth Medium is ideal for mildly frizzy hair. The Kerasilk Keratin smoothing service is the first two-component system designed to provide varying intensities of shaping or smoothing – customized by you, unique to your client's hair type and desired outcome. Goldwell Kerasilk Keratin Smooth Medium. This revolutionary treatment delivers coveted silky smooth hair with safe, non-toxic ingredients. Transforms unruly hair into smooth as silk hair. Perfect for unmanageable, overly curly, or uncontrollably frizzy hair. Forget countless hours lost to blow-drying and flat-ironing! Goldwell Kerasilk Keratin Smoothing treatment will help you take back wasted styling time and get hair as smooth as silk that lasts for up to five months. Please follow manufacturer's packaged instructions

StyleSign - Magic Finishing non-aerosol spay. Pump spray that gives flexible hold, adds intense shine and protects against humidity. Spray onto dry hair. Warning: Flammable. Do not spray into eyes or an open flame.

StyleSign - Smooth Control Smoothing Blow Dry Spray - Speeds up drying time and improves manageability for smooth responsive styling. Shapes the hair and gives light hold. Spray onto towel dried hair. Warning: Flammable. Do not spray into eyes or an open flame.

VOLUMIZING HAIR SPRAY. Gives strong, yet flexible hold. Enhances fullness and protects against humidity. Spray onto dry hair to finish, maintain and hold previously styled hair. Danger. Pressurized container: May burst if heated. Keep away from heat, hot surfaces, sparks, open flames and other ignition sources. No smoking. Do not spray on an open flame or other ignition source. Do not pierce or burn, even after use. Protect from sunlight. Do not expose to temperatures exceeding 50 °C/122 °F. Keep out of reach of children. Avoid spraying in eyes or on irritated skin. Use only as directed. Recycle only empty cans.

StyleSign Crystal Turn High-shine Gel Wax bundles hair and provides a flexible finish with beautiful luster. Work into towel dried or dry hair

StyleSign Supergo Structure Styling Cream for accentuated, structured looks for intense shine and strong hold. Work into towel dried or dry hair

StyleSign - Texturizing Mineral Spray for tousled styles and a disheveled look. Creates casually bundled waves, adds body and gives hair a touchable grippy texture with matte effect. Spray onto towel dried or dry hair. Warning: Flammable. Do not spray into eyes or an open flame.

StyleSign - Curl Control - Moisturizing Curl Cream. Provides smoothness and definition to unruly curls. Leaves hair elastic and flexible. Bundles curls without weighing down. Work into towel dried hair.

StyleSign - Curl Splash Hydrating Curl Gel. Accentuates and hydrates limp curls for vital bounce and flexible texture, without crunchiness. Work into towel dried hair.

StyleSign Diamond Glos Protect & Shine Spray - effectively blocks humidity for up to 72 hours. Tames frizz and provides intense shine, for a silk smooth touch and glossy finish. Spray onto dry, styled hair.

StyleSign Double Boost Spray Intense Root Lift Spray - Invigorates and adds instant lift and volume to fine and limp roots. Spray onto towel dried roots. For additional volume in lengths and tips use the STYLESIGN ULTRA VOLUME range. Danger. Pressurized container: May burst if heated. Keep away from heat, hot surfaces, sparks, open flames and other ignition sources. No smoking. Do not spray on an open flame or other ignition source. Do not pierce or burn, even after use. Protect from sunlight. Do not expose to temperatures exceeding 50 °C/122 °F. Keep out of reach of children. Avoid spraying in eyes or on irritated skin. Use only as directed. Recycle only empty cans.

StyleSign - Flat Marvel Straightening Balm for smooth and straight styles with long-term frizz-control. Provides heat protection up to 200°C/392°F and makes hair resistant to breakage. Work into towel dried hair, blow dry and use flat iron if necessary.

StyleSign Glamour Whip - Brilliance Styling Mousse. Provides extra care and luminosity to dull and stressed hair. Adds volume with a strong yet flexible hold. Work into towel dried hair. Danger. Pressurized container: May burst if heated. Keep away from heat, hot surfaces, sparks, open flames and other ignition sources. No smoking. Do not spray on an open flame or other ignition source. Do not pierce or burn, even after use. Protect from sunlight. Do not expose to temperatures exceeding 50 °C/122 °F. Keep out of reach of children. Use only as directed. Recycle only empty cans.

StyleSign Hardliner Powerful Acrylic Gel for shaping indestructible styles with ultra-strong hold. Work into towel dried hair.

StyleSign - Just Smooth Soft Tamer Lotion provides care and a glossy finish. Tames fly-aways and reduces frizz, - for a smooth surface with splendid shine. Apply onto dry hair

StyleSign Lagoom Jam - For bold and unlimited looks. Builds volume and texture with powerful long-lasting hold. Work into towel dried or dry hair.

StyleSign - Magic Finish Hair Spray - LUSTROUS HAIR SPRAY. Gives light, flexible hold for natural movement. Adds intense shine and protects against humidity. Spray onto dry hair to finish, maintain and hold previously styled hair.

StyleSign Mellogoo Modelling Paste for sculpting unstructured, natural looks that can be restyled anytime. Work into dry hair

StyleSign - Naturally Full Blow-Dry & Finish Bodifying spray 2 in 1 spray that enhances grip in towel-dried hair for a beautiful voluminous blow-out and provides pliable fullness and hold to finish the style. Effect can be revived during the day by scrunching hair. Use in towel dried hair as volumizing spray and in dry hair to maintain body and finish previously styled hair. Warning: Flammable. Contents under pressure. Do not place in hot water or near radiators, stoves or other sources of heat. Do not puncture or incinerate container or store at temperatures over 120°F/50°C. Avoid spraying in eyes. Do not use in presence of open flame or spark. Keep out of reach of children. Use only as directed. Intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal.

StyleSign Perfect Hold Sprayer - Powerful Hair Lacquer - Locks hair into place for bold looks with extreme hold. Protects against humidity. Spray onto dry hair. Danger. Pressurized container: May burst if heated. Keep away from heat, hot surfaces, sparks, open flames and other ignition sources. No smoking. Do not spray on an open flame or other ignition source. Do not pierce or burn, even after use. Protect from sunlight. Do not expose to temperatures exceeding 50 °C/122 °F. Keep out of reach of children. Avoid spraying in eyes or on irritated skin. Use only as directed. Recycle only empty cans.

StyleSign Showcaser Strong Mousse Wax combines the lightness of a foam with the strong control and hold properties of a wax. For a textured look with a radiant shine. Work into dry hair

StyleSign Sleek Perfection - Thermal Spray Serum - provides heat protection for up to 200°C/392°F and makes hair resistant to breakage when using hot tools. Offers humidity protection for up to 24 hours for long-lasting silky-straight hair. Spray onto dry hair Warning: Flammable. Do not spray into eyes or an open flame.

StyleSign Top Whip Shaping Mousse. Provides stubborn hair with strong hold, long-lasting shape and volume. Supports easy gliding of the brush during blow-dry. Work into towel dried hair. Danger. Pressurized container: May burst if heated. Keep away from heat, hot surfaces, sparks, open flames and other ignition sources. No smoking. Do not spray on an open flame or other ignition source. Do not pierce or burn, even after use. Protect from sunlight. Do not expose to temperatures exceeding 50 °C/122 °F. Keep out of reach of children. Use only as directed. Recycle only empty cans.

StyleSign - Ultra Volume Soft Volumizer - Volume Blow Dry Spray

VOLUMIZING HAIR SPRAY. Gives strong, yet flexible hold. Enhances fullness and protects against humidity. Spray onto dry hair to finish, maintain and hold previously styled hair. Danger. Pressurized container: May burst if heated. Keep away from heat, hot surfaces, sparks, open flames and other ignition sources. No smoking. Do not spray on an open flame or other ignition source. Do not pierce or burn, even after use. Protect from sunlight. Do not expose to temperatures exceeding 50 °C/122 °F. Keep out of reach of children. Avoid spraying in eyes or on irritated skin. Use only as directed. Recycle only empty cans.

StyleSign Creative Texture Matte Rebel Matte Clay creates a rough, extremely matte texture and a super dry finish. Rub it in your hands and work into dry hair.

StyleSign Curls & Waves Curl Control Moisturizing Curl Cream instantly feeds normal to coarse curls with moisture. Forget crunchy, frizzy hair and enjoy healthy-looking, defined curls. Twist downward into wet hair to lengthen or scrunch upward in towel-dried hair for additional bounce.

StyleSign Curls & Waves Curl Splash Hydrating Curl Gel weightlessly accentuates and hydrates limp curls. For bouncy and voluptu-ous curls without the crunch. Style lasts up to 24 hours. Scrunch upward into towel-dried hair.

StyleSign Curls & Waves Soft Waver Lightweight Wave Fluid softly shapes and defines wavy hair, while giving touchable hold all day long. Say goodbye to frizz and hello to polished and supple waves. Work through towel dried hair with a finger twist or dry hair for a 2nd day touch up.

StyleSign Curls & Waves Surf Oil Salty Oil Spray creates textured curls or waves while hydrating the hair. For big bundled curls or waves full of body. Mist into damp waves from roots to ends then scrunch, diffuse or twist into shape and air-dry. Stylist Tips: Surf Oil is a great product to add a breezy texture to curls and waves. Use in towel-dried hair and let air-dry. Enhance curl/wave pattern by using a diffusor or create "twists" in the hair. For even more texture and a tousled look, finish with Dry Boost.

StyleSign Curls & Waves Twist Around Curl Styling Spray is a 2-in-1 mist for creating long-lasting, yet flexible curls or waves in straight hair or refining natural curls and waves. Spray onto dry hair before using hot tools for hold and heat protection up to 200°C. Then use as a finishing spray for the long-haul.

StyleSign Curly Twist Surf Oil Salty Oil Spray is a 2 in 1 texture & moisture spray. Adds beautiful texture and body while defining and protecting from frizz. Use for big bouncy curls or soft natural waves. Spray on towel-dried hair and gently scrunch it. Let dry naturally or blow-dry slowly with diffusor.

StyleSign Dry Boost Creative Texture Dry Texture Spray. Multi-benefit product for defined texture, refreshed volume and movement. Adds light texture, soft grip and refreshes volume. Spray onto dry hair, tousle.

StyleSign Top Whip Shaping Mousse. Provides stubborn hair with strong hold, long-lasting shape and volume. Supports easy gliding of the brush during blow-dry. Work into towel dried hair. Danger. Pressurized container: May burst if heated. Keep away from heat, hot surfaces, sparks, open flames and other ignition sources. No smoking. Do not spray on an open flame or other ignition source. Do not pierce or burn, even after use. Protect from sunlight. Do not expose to temperatures exceeding 50 °C/122 °F. Keep out of reach of children. Use only as directed. Recycle only empty cans.

StyleSign Ultra Volume Dust Up Volumizing Powder creates instant body, boosts texture and adds grip. Volumizing powder for all hair types. Apply throughout dry hair or directly to roots.

Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1: Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair. STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair. STEP 3: Process with heat for 20 minutes or without heat for 30 minutes. STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly. STEP 5: Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Same great performance as current product but with new fragrance and new pack design. Goldwell Color Remover for Skin removes the color residue on the skin. For the gentle and safe removal after coloring of any unwanted color residue on the forehead, ears, neck, and hands. Dermatologically tested lotion that safely and gently removes unwanted color residues from the skin.

A concentrated pre-treatment for use prior to a permanent wave, on previously permed hair and or dry, porous hair. Cleanse hair. Take the hair strand in hand and spray the Pre-Curl onto the mid-lengths and ends, (avoid spraying onto the re-growth area). Wrap hair on rods and continue following manufacture's directions.

Goldwell Thickener is a concentrated fluid that empowers you to control and customize the consistency of your working mass — easily and intuitively – without affecting product performance or results. 1. Shake Well before use (product is opaque white when properly mixed) 2. Measure & mix Colorance, Topchic, Nectaya, SilkLift Control, Oxycur, New Blonde as normal 3. Start with 10 drops of thickener and continue to mix until you achieve the desired consistency 4. Process as usual

Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1: Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair. STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair. STEP 3: Process with heat for 20 minutes or without heat for 30 minutes. STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly. STEP 5: Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Discover the exceptional effect of Goldwell Elixir Versatile Oil Treatment to transform every hair type into luxuriously cared-for hair. Goldwell Elixir Versatile Oil Treatment is immediately absorbed into the hair for a light, smooth feeling and has a weightless formula for all hair types. Its clear formula will not effect existing hair color. - Apply a small amount to dry or damp hair. - Style as usual. Tip for extra-conditioning effect: Add a few drops of Elixir into any Goldwell hair treatment for - Brilliant shine and suppleness - Especially intense care

Over a decade of research has resulted in a revolutionary color technology for Goldwell. Introducing @PURE Pigments — an oxidative color additive with the next generation of direct dyes that creates more vivid, high definition color results with extraordinary brilliance and shine. @Pure Pigments create Elumenated Hair Color — dyes surrounding and enhancing Topchic, Colorance and Nectaya’s depth and coverage with an outer ring of extraordinary color brilliance and shine. This layering of color creates a moving, 3D effect that changes and morphs as light hits it.