Kerasilk Control Intensive Smoothing Mask offers extra rich care that is not too heavy and smoothes hair for long-lasting manageability, control and shine. - Apply to wet or towel-dried hair - Distribute evenly - Leave in for 5-1 minutes - Rinse thoroughly

Thanks to high-performing KeraTransform TechnologyTM, all Kerasilk Style products allow for perfect and lasting styling results. Thanks to precious silk proteins, Kerasilk Style products provide the perfect balance between high-end styling and outstanding performance. Immerse yourself in the world of Kerasilk Style and help your clients re-create their beautiful styles at home. Apply to towel-dried hair before blow-drying with a diffusor or work through dry hair to enhance definition.

With Keratin and Silk Protein. For all hair types. Provides long-lasting weightless, touchable hold. Leaves the hair with a silky finish and amazing brilliance. Spray on dry, previously styled hair to finish and hold the look.

Thanks to high-performing KeraTransform TechnologyTM, all Kerasilk Style products allow for perfect and lasting styling results. Thanks to precious silk proteins, Kerasilk Style products provide the perfect balance between high-end styling and outstanding performance. Immerse yourself in the world of Kerasilk Style and help your clients re-create their beautiful styles at home. Spray on dry hair before using a hot iron.

Kerasilk Salon Kimono Cape Kerasilk is a revolutionary luxury hair care line that delivers long-lasting hair transformations providing beauty, strength, and protection. Discover Kerasilk to bring your and your client's aspirations to life.

Kerasilk Reconstruct Regnerating Blow=Dry Spray is a light spray with two phases for care and shine. Detangles and gives instant combability. For use if your hair is damaged from over-processing, hot tools or environmental influences and lacks softness and shine. - Shake well to activate two phases - Spray onto towel-dried hair or dry hair - Leave-In

Kerasilk Reconstruct Intensive Repair Mask provides lasting moisture and protection from recurring dryness which fortifies, reconstructs and enhances resilience. For hair that is damaged from over-processing, hot tools or environmental influences and lacks softness and shine. - Apply to wet or towel-dried hair. - Distribute evenly - Leave in for 5-10 minutes. - Rinse thoroughly

Kerasilk Luxury Hair Care provides long-lasting transformation for clients’ hair. New additions to the at-home assortment will provide salon customers with more options to repair damaged hair and create beautiful volume, resulting in hair that they will love. Kerasilk Reconstruct - Ends get stressed, damaged and lose essential components due to environmental, chemical and mechanical influences. Repair your hair with Keratin, Silk and Hyaloveil®*. - Apply to towel-dried or dry hair. - Leave in.

Goldwell Kerasilk Reconstruct Split Ends Recovery has been formulated with Keratin and Hyaloveil which helps stressed and damaged hair types. This product has the ability to nourish dry ends whilst binding together split ends making it a must have for people suffering from split ends. It also creates a protective layer around each and every hair strand for extra suppleness and shine. - Apply a few drops onto towel-dried or dry ends. - Leave in.

The perfect foundation for successful volume styling. Elastin attaches to the hair and supports elasticity and texture. This new product supports the other Repower products which transforms hair from limp to luxurious. - Shake well. - Spray onto dry hair. - Comb through.

The Kerasilk Revitalize Nourshing Shampoo gently cleanses and intensively hydrates to help retain moisture and soothe the scalp. The Kerasilk Revitalize range by Goldwell is a unique scalp and hair rejuvenating routine specifically designed to combat the key signs of scalp aging. All Kerasilk Revitalize products are enriched with ECTOIN®, one of nature’s most powerful protectors that effectively shields the scalp from oxidative stress. Inspired by the key elements of facial skin care, the Revitalize system creates a “facial” for both scalp and hair. It’s two segments — Redensifying and Nourishing — restore your scalp’s health to reveal more youthful-looking hair. Apply to wet hair. Lather and rinse thoroughly.

The Kerasilk Revitalize Nourshing Shampoo gently cleanses and intensively hydrates to help retain moisture and soothe the scalp. The Kerasilk Revitalize range by Goldwell is a unique scalp and hair rejuvenating routine specifically designed to combat the key signs of scalp aging. All Kerasilk Revitalize products are enriched with ECTOIN®, one of nature’s most powerful protectors that effectively shields the scalp from oxidative stress. Inspired by the key elements of facial skin care, the Revitalize system creates a “facial” for both scalp and hair. It’s two segments — Redensifying and Nourishing — restore your scalp’s health to reveal more youthful-looking hair. Apply to wet hair. Lather and rinse thoroughly.

The Kerasilk Revitalize Rebalancing Foundation moisturizes and rebalances the scalp for a strengthened natural protective layer of the skin. The Kerasilk Revitalize range by Goldwell is a unique scalp and hair rejuvenating routine specifically designed to combat the key signs of scalp aging. All Kerasilk Revitalize products are enriched with ECTOIN®, one of nature’s most powerful protectors that effectively shields the scalp from oxidative stress. Inspired by the key elements of facial skin care, the Revitalize system creates a “facial” for both scalp and hair. It’s two segments — Redensifying and Nourishing — restore your scalp’s health to reveal more youthful-looking hair. Apply evenly onto wet scalp, distribute gently and rinse off.

The Kerasilk Revitalize Redensifying Serum combats key signs of an aging scalp by protecting and restoring hair and skin to its most youthful, radiant appearance. Efficiently prevents from hereditary hair loss, strengthens the roots and redensifies the hair for long-lasting thicker, denser hair. The Kerasilk Revitalize range by Goldwell is a unique scalp and hair rejuvenating routine specifically designed to combat the key signs of scalp aging. All Kerasilk Revitalize products are enriched with ECTOIN®, one of nature’s most powerful protectors that effectively shields the scalp from oxidative stress. Inspired by the key elements of facial skin care, the Revitalize system creates a “facial” for both scalp and hair. It’s two segments — Redensifying and Nourishing — restore your scalp’s health to reveal more youthful-looking hair. Apply evenly onto towel-dried or dry scalp. Massage and leave in. Use daily to achieve the desired result.

The Kerasilk Revitalize Redensifying Shampoo rejuvenates the scalp and thickens thinning, weak hair. The Kerasilk Revitalize range by Goldwell is a unique scalp and hair rejuvenating routine specifically designed to combat the key signs of scalp aging. All Kerasilk Revitalize products are enriched with ECTOIN®, one of nature’s most powerful protectors that effectively shields the scalp from oxidative stress. Inspired by the key elements of facial skin care, the Revitalize system creates a “facial” for both scalp and hair. It’s two segments — Redensifying and Nourishing — restore your scalp’s health to reveal more youthful-looking hair. Apply to wet hair. Lather and rinse thoroughly.

Thanks to high-performing KeraTransform TechnologyTM, all Kerasilk Style products allow for perfect and lasting styling results. Thanks to precious silk proteins, Kerasilk Style products provide the perfect balance between high-end styling and outstanding performance. Immerse yourself in the world of Kerasilk Style and help your clients re-create their beautiful styles at home.

Thanks to high-performing KeraTransform TechnologyTM, all Kerasilk Style products allow for perfect and lasting styling results. Thanks to precious silk proteins, Kerasilk Style products provide the perfect balance between high-end styling and outstanding performance. Immerse yourself in the world of Kerasilk Style and help your clients re-create their beautiful styles at home. Spray on towel-dried hair as a texturizing foundation and then on dry, previously styled hair to finish and hold the look. Use in between for restyling.

Kerasilk Color Brilliance Perfector Oil is the perfect take-home product to prolong the shine and protect the hair from pollutants.

Kerasilk Color Intensive Luster Mask adds moisture and deeply conditions for healthy looking hair and long lasting color depth and brilliance. - Apply to wet or towel-dried hair. - Distribute evenly - Leave in for 5-10 minutes - Rinse thoroughly

Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1: Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair. STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair. STEP 3: Process with heat for 20 minutes or without heat for 30 minutes. STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly. STEP 5: Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Dualsenses Root Retouch Powders available in tones: - Light Blonde - Medium to Dark Blonde - Medium Brown - Dark Brown to Black - Copper Red - Apply a small amount of powder on the sponge and work into roots. - 20-30 Applications per powder (depending on amount needed & area to cover)

Dualsenses Root Retouch Powders available in tones: - Light Blonde - Medium to Dark Blonde - Medium Brown - Dark Brown to Black - Copper Red - Apply a small amount of powder on the sponge and work into roots. - 20-30 Applications per powder (depending on amount needed & area to cover)

Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1: Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair. STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair. STEP 3: Process with heat for 20 minutes or without heat for 30 minutes. STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly. STEP 5: Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1: Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair. STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair. STEP 3: Process with heat for 20 minutes or without heat for 30 minutes. STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly. STEP 5: Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1: Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair. STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair. STEP 3: Process with heat for 20 minutes or without heat for 30 minutes. STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly. STEP 5: Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1: Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair. STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair. STEP 3: Process with heat for 20 minutes or without heat for 30 minutes. STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly. STEP 5: Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1: Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair. STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair. STEP 3: Process with heat for 20 minutes or without heat for 30 minutes. STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly. STEP 5: Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Nectaya™ was developed in over 6 years of extensive research driven by dedication to color perfection. the result: 7 patents pending – and a unique combination of technologies that nurtures the hair for a noticeably healthier hair feeling. NECTAYA™ is a permanent ammonia-free color product that nurtures the hair– resulting in rich, brilliant color and 100% grey coverage Please follow manufacturer's packaged instructions

Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1: Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair. STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair. STEP 3: Process with heat for 20 minutes or without heat for 30 minutes. STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly. STEP 5: Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Introducing a new innovation in curling tools. Goldwell NuWave Rollers and NuWave Boards are the outcome of an intensive collaboration between engineers and stylists from Germany and Japan. These innovative tools are designed to create effortless waves that last up to 3 months with the NuWave Service, but can be used outside of the service as well. NuWave Rollers sets hair strands into shape (set of 24)

Introducing a new innovation in curling tools. Goldwell NuWave Rollers and NuWave Boards are the outcome of an intensive collaboration between engineers and stylists from Germany and Japan. These innovative tools are designed to create effortless waves that last up to 3 months with the NuWave Service, but can be used outside of the service as well. NuWave Sticks including Elastic Band secures long hair strands in the rollers (set of 24)

Over a decade of research has resulted in a revolutionary color technology for Goldwell. Introducing @PURE Pigments — an oxidative color additive with the next generation of direct dyes that creates more vivid, high definition color results with extraordinary brilliance and shine. @Pure Pigments create Elumenated Hair Color — dyes surrounding and enhancing Topchic, Colorance and Nectaya’s depth and coverage with an outer ring of extraordinary color brilliance and shine. This layering of color creates a moving, 3D effect that changes and morphs as light hits it.

The Strongest Lifting Performance At Full Speed Muli-purpose lightening powder providing 9+ levels of lift with integrated BondPro+ and upgraded Lightening Control Technology. Designed for the strongest lifting performance at full speed.

The Strongest Lifting Performance At Full Speed Muli-purpose lightening powder providing 9+ levels of lift with integrated BondPro+ and upgraded Lightening Control Technology. Designed for the strongest lifting performance at full speed.

Pastel hair colors are making their way into every day looks. More and more clients want to try these colors for a fun and temporary way to enhance their hair. Introducing Colorance Pastel Shades: Pastel Rose, Pastel Lavender, Pastel Peach, Pastel Mint, Pastel Indigo. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

Pastel hair colors are making their way into every day looks. More and more clients want to try these colors for a fun and temporary way to enhance their hair. Introducing Colorance Pastel Shades: Pastel Rose, Pastel Lavender, Pastel Peach, Pastel Mint, Pastel Indigo. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

Pastel hair colors are making their way into every day looks. More and more clients want to try these colors for a fun and temporary way to enhance their hair. Introducing Colorance Pastel Shades: Pastel Rose, Pastel Lavender, Pastel Peach, Pastel Mint, Pastel Indigo. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

Pastel hair colors are making their way into every day looks. More and more clients want to try these colors for a fun and temporary way to enhance their hair. Introducing Colorance Pastel Shades: Pastel Rose, Pastel Lavender, Pastel Peach, Pastel Mint, Pastel Indigo. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

Pastel hair colors are making their way into every day looks. More and more clients want to try these colors for a fun and temporary way to enhance their hair. Introducing Colorance Pastel Shades: Pastel Rose, Pastel Lavender, Pastel Peach, Pastel Mint, Pastel Indigo. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1: Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair. STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair. STEP 3: Process with heat for 20 minutes or without heat for 30 minutes. STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly. STEP 5: Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Kerasilk Reconstruct Conditioner. Additional conditioning for every day combination of moisture and healthy feeling hair. Great product if your hair is damaged from over-processing, hot tools or environmental influences and lacks softness and shine. - Apply to wet hair - Distribute evenly - Leave-in for 2-3 minutes - Rinse thoroughly

Kerasilk Reconstruct Shampoo gently cleanses and provides nourishment for resilient, soft supple hair with a healthy shine. For use if your hair is damaged from over-processing, hot tools or environmental influences and lacks softness and shine. - Apply to wet hair - Lather and rinse thoroughly

Over a decade of research has resulted in a revolutionary color technology for Goldwell. Introducing @PURE Pigments — an oxidative color additive with the next generation of direct dyes that creates more vivid, high definition color results with extraordinary brilliance and shine. @Pure Pigments create Elumenated Hair Color — dyes surrounding and enhancing Topchic, Colorance and Nectaya’s depth and coverage with an outer ring of extraordinary color brilliance and shine. This layering of color creates a moving, 3D effect that changes and morphs as light hits it.

Goldwell Inner Effect Repower & Color Live Gelmulsion is the gel base formulation for the regeneration service: Strength . Gelmulsion is the base for the individual deep acting regeneration service. Strengthens fine, thin, and weak hair for optimum volume. Protects and prolongs color brilliance. Apply to damp hair, leave for one minute, rinse.

Kerasilk Repower Volume Foam Conditioner is a lightweight aerosol mousse that conditions without adding weight. Enhances resilience and elasticity. - Shake well, spray into hand and distribute foam evenly through wet hair. - Leave in for 2-3 minutes - Rinse thoroughly

Colorance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Colorance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Colorance delivers brilliant color the gentle way, to every client’s hair. Colorance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Colorance is the first demi-permanent hair color with IntraLipid* Technology that repairs the hair during the coloration service. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1: Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair. STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair. STEP 3: Process with heat for 20 minutes or without heat for 30 minutes. STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly. STEP 5: Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1: Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair. STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair. STEP 3: Process with heat for 20 minutes or without heat for 30 minutes. STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly. STEP 5: Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1: Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair. STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair. STEP 3: Process with heat for 20 minutes or without heat for 30 minutes. STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly. STEP 5: Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Goldwell Kerasilk Keratin Shape Medium. Curl reduction for unmanageable strong curly hair. The Kerasilk Keratin smoothing service is the first two-component system designed to provide varying intensities of shaping or smoothing – customized by you, unique to your client's hair type and desired outcome. This revolutionary treatment delivers coveted silky smooth hair with safe, non-toxic ingredients. Transforms unruly hair into smooth as silk hair. Perfect for unmanageable, overly curly, or uncontrollably frizzy hair. Forget countless hours lost to blow-drying and flat-ironing! Goldwell Kerasilk Keratin Smoothing treatment will help you take back wasted styling time and get hair as smooth as silk that lasts for up to five months. Please follow manufacturer's packaged instructions