Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1: Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair. STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair. STEP 3: Process with heat for 20 minutes or without heat for 30 minutes. STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly. STEP 5: Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1: Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair. STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair. STEP 3: Process with heat for 20 minutes or without heat for 30 minutes. STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly. STEP 5: Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1: Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair. STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair. STEP 3: Process with heat for 20 minutes or without heat for 30 minutes. STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly. STEP 5: Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Goldwell Chemical Smock - Chemical Proof Smock ideal for all salon processes.

GOLDWELL Topchic Color System delivers optimum color safety every step of the way for you to be even more creative and successful working with hair color. Topchic is an integrated part of the complete GOLDWELL Color System in which all shades are perfectly adjusted to each other. The specific accessory range provides professional support for the color service and consultation. Highly Impressive Color Results: • Natural Shades for 100% grey coverage, even on resistant hair • Highlift Shades for a beautiful blonde result in one single step • Intensive Red Shades for the highest brilliance and optimum durability • Over 100 intermixable shades • Always measure the lotion first • Topchic Color is to be applied on dry hair only • Scalp staining can easily be removed with System Color Remover Skin • Always wear suitable gloves • Always perform a patch test and a strand test prior to the color service

Over a decade of research has resulted in a revolutionary color technology for Goldwell. Introducing @PURE Pigments — an oxidative color additive with the next generation of direct dyes that creates more vivid, high definition color results with extraordinary brilliance and shine. @Pure Pigments create Elumenated Hair Color — dyes surrounding and enhancing Topchic, Colorance and Nectaya’s depth and coverage with an outer ring of extraordinary color brilliance and shine. This layering of color creates a moving, 3D effect that changes and morphs as light hits it.

Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1: Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair. STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair. STEP 3: Process with heat for 20 minutes or without heat for 30 minutes. STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly. STEP 5: Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

Instantly strengthens the hair fibre up to 100% in 60 seconds. Prevents breakage without weighing down. Work through wet or towel-dried hair and leave in for 60 sec. Rinse thoroughly. Recommend the product for the weekly care routine.

For instantly stronger hair. Visibly reduces breakage. Work through wet hair and rinse thoroughly. When working into wet hair, comb with a wide tooth comb for optimal distribution.

Instantly provides care and structure. FadeStopFormula minimizes color fading with every use. Work through wet hair. Massage the weak hair very gently and relaxing when lathering the shampoo.

Long-lasting cuticle protection activated with heat during blow dry. Resilience against day-to-day stressors. Preps for styling. With heat protection. Shake well. Spray on towel-dried hair. Leave in.

The BondPro+ Inter-Amino-Bonding-System is based on an advanced amino-acid formula in combination with moisturizing panthenol and cationic polymers. - Superior reliability for maximum confidence: no visible dilution of lightening and color performance - Strengthens the hair fiber and supports bond stability - Prevents breakage during alkaline services and protects hair from damage - Hair is revitalized and deeply nourished, it looks and feels significantly healthier Protection Serum: Highly concentrated serum to protect the hair from potential damage caused by lightening/bleaching, color or texture services. Lightening/bleaching/coloring: add to pre-mixed bleaching and color mixture. Perm: rinse neutralizer. Apply a mixture of Protection Serum + water on towel dry hair. Straightening: add to Agent 1 of straightener. Avoid contact with eyes. Rinse eyes imme- diately if product comes in contact with them. Never apply Protection Serum unmixed or non-diluted. For professional use only.

The BondPro+ Inter-Amino-Bonding-System is based on an advanced amino-acid formula in combination with moisturizing panthenol and cationic polymers. - Superior reliability for maximum confidence: no visible dilution of lightening and color performance - Strengthens the hair fiber and supports bond stability - Prevents breakage during alkaline services and protects hair from damage - Hair is revitalized and deeply nourished, it looks and feels significantly healthier Nourishing Fortifier: Intensive treatment to deeply nourish the hair after lightening/bleaching, color or texture services. Instantly melts into the hair fiber. Supports bond stability. Bonds are rein-forced. Hair fiber is strengthened. Apply after rinsing lightener/bleach, alka- line color, perm products or Agent 1 of straightener.

Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color. STEP 1: Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair. STEP 2: Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair. STEP 3: Process with heat for 20 minutes or without heat for 30 minutes. STEP 4: After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly. STEP 5: Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.

A Goldwell Chemical Apron for use when providing chemical services.

Goldwell Elumen Clean Stain Remover is a skin stain remover specially designed for use with Elumen. Please follow manufacturer's packaged instructions.

Quick and simple cleansing for the Color Dosage System and the Color Application Tools

Colorance acid hair color was introduced by Goldwell in 1986. It was the first acidic hair color to contain an oxidative pigment that could develop in a non-alkaline environment. Colorance contains natural plant extracts and hydrolyzed wheat protein to protect and care for hair. Colorance delivers brilliant color the gentle way, to every client’s hair. Colorance Demi-Permanent Hair Color - As a professional, you know the healthier the hair, the more beautiful and shining the color result will be. Colorance is the first demi-permanent hair color with IntraLipid* Technology that repairs the hair during the coloration service. 1. Shampoo with Goldwell DualSenses color fade stop shampoo. 2. Thoroughly towel dry hair and apply Colorance mixture evenly from scalp to ends. 3. Process for 15 to 25 minutes, based on desired intensity.* 4. Upon completion of the processing time, lightly rinse and gently work into a lather. Rinse thoroughly until the water runs clear. Do not shampoo. 5. Finish with Goldwell DualSenses color detangling conditioner for color-treated hair. Follow up with DualSenses color lock serum for color treated hair. * Heat is optional for use in processing when grey blending or when applying a standard Colorance service. Heat, in some cases, may increase color intensity. Do not use heat when Color Perming or Toning on highlights. Recommended processing when using heat: 5-20 minutes with moderate open-air heat. Cool down for 5 minutes. Plastic cap not necessary.

Goldwell Color Bowl is used to mix the haircolor with the peroxide. Use Goldwell's Coloring Brush to apply the color mix onto your hair.

Goldwell Color Brush See package instructions.

Goldwell Color Brush See package instructions.

Goldwell Color Mixer

Goldwell Wide Tooth Comb

Ensure optimal pre-treatment for the salon-exclusive Kerasilk Keratin smoothing service by using the Purifying Shampoo for all hair types. Intensively cleanses and prepares the hair for the Kerasilk Keratin Treatment by removing styling, oil and sebum residues. - Apply onto wet hair. - Lather and rinse thoroughly

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Dualsenses Curls & Waves Hydrating Shampoo for curly and wavy hair is blended with microPROtec complex and milk protein. Instantly cleanses & hydrates without drying out the hair. For defined and weightless bounce. As gentle as water, the unique FadeStopFormula minimizes color fading with every use. Work through wet hair. Lather and rinse thoroughly.

Chemical Cape with Goldwell Logo

Goldwell Depot Pump for Developer Lotion is used to accurately measure developer lotion for precise mixing during hair coloring and color mixing.

Men's ReShade Developer Set with Applicator. Men's ReShade Developer Set with Applicator •Use with Goldwell Men ReShade Grey Blending Power Shot only. •Mixing Ratio: Mix the product in a 1:1 ratio. •Using the foam applicator bottle, measure 20ml of Goldwell MEN Reshade Developer Concentrate. •Add 20 ml. of Goldwell MEN Reshade Grey Blending Power Shot. Once opened, Power Shots must be used within 48 hours. •Do not shake. •Tighten the squeezer lid. Then mix the content carefully by swinging the applicator bottle. •Start the application immediately. Please dispose of any surplus product. •Apply to dry hair. •Hold the applicator bottle upright and squeeze on the sides in order to apply the foamy working mass. •Apply the mixture generously to whole hair. •Distribute evenly and massage thoroughly into the hair. •Process without any heat for 5 minutes only. •Do not exceed the recommended processing time as the results will become too intense. •Once complete, rinse hair thoroughly. •Shampoo with suitable Goldwell products (recommend Goldwell Dualsenses for MEN shampoo ). •Style as usual.

Goldwell Colorance Developer Lotion 2% has an European formula designed especially for use with Colorance demi-permanent hair color. Please follow manufacturer's packaged instructions.

Topchic Improved Developer Lotion - Cream developer lotion 3 %, 6 %, 9 %, 12 % - to be used with Topchic Permanent Hair Color and Oxycur Platin lightener. Please follow manufacturer's packaged instructions

Goldwell Digital Timer Digital timer for timing of processing your colour clients!

The New Intensive Conditioning Serums include upgraded technologies for each segment with improved benefits and instant results. Amplifying ingredients boost the effects of the serums and maximize the results on the hair as well as increase the longevity of the service. All segments neutralize pH and peroxide residues and give color protection, shine and color brilliance. 12 Count Box.

Dualsenses - Blonde & Highlights 60 second treatment - Luminosity for Blonde Hair. TREATMENT for blonde and highlighted hair blended with microPROtec complex and Luminescine. Work through wet or towel-dried hair and leave in for 60 sec. Rinse thoroughly.

Dualsenses - Blonde & Highlights 60 second treatment - Luminosity for Blonde Hair. TREATMENT for blonde and highlighted hair blended with microPROtec complex and Luminescine. Work through wet or towel-dried hair and leave in for 60 sec. Rinse thoroughly.

Dualsenses Blondes & Highlights Anti-Yellow Conditioner - Luminosity for Blonde Hair. Conditioner for blonde and highlighted hair blended with microPROtec complex and Luminescine. Work through wet hair and rinse thoroughly.

Dualsenses Blondes & Highlights Anti-Yellow Conditioner - Luminosity for Blonde Hair. Conditioner for blonde and highlighted hair blended with microPROtec complex and Luminescine. Work through wet hair and rinse thoroughly.

Dualsesnes Blondes & Highlights Anti-Yellow Shampoo - Luminosity for Blonde Hair Shampoo for blonde and highlighted hair blended with microPROtec complex and Luminescine. Work through wet hair. Lather and rinse thoroughly.

Dualsesnes Blondes & Highlights Anti-Yellow Shampoo - Luminosity for Blonde Hair Shampoo for blonde and highlighted hair blended with microPROtec complex and Luminescine. Work through wet hair. Lather and rinse thoroughly.

Dualsenses Blondes & Highlights Brilliance Serum Spray Luminosity for Blonde Hair. Leave-In Spray for blonde and highlighted hair blended with microPROtec complex and Luminescine. - Shake well. - Spray on towel-dried hair. - Leave in.

Dualsenses - Color 60 second Treatment - Luminosity for fine to normal hair. Treatment for fine to normal air blended with micorPROetc complex and Luminescine. - Work through wet or towel-dried hair and leave in for 60 sec. - Rinse thoroughly.

Dualsenses - Color 60 second Treatment - Luminosity for fine to normal hair. Treatment for fine to normal air blended with micorPROetc complex and Luminescine. - Work through wet or towel-dried hair and leave in for 60 sec. - Rinse thoroughly.

Dualsenses - Color Brilliance Conditioner for fine to normal hair blended with microPROtec complex wand Luminescine. Work through wet hair and rinse thoroughly

Dualsenses - Color Brilliance Conditioner for fine to normal hair blended with microPROtec complex wand Luminescine. Work through wet hair and rinse thoroughly

Dualsenses - Color Brilliance Serum Spray, LEAVE-IN SPRAY for fine to normal hair blended with microPROtec complex and Luminescine. - Shake well. - Spray on towel-dried hair. - Leave in.

Shampoo for fine to normal hair blended with microPROtec complex and Luminescine. Instantly brings out color luminosity of colored and non-colored hair. As gentle as water, the unique FadeStopFormula minimizes color fading with every use. Distribute through wet hair, massage into a lather and rinse thoroughly.

Dualsenses - Color Brilliance Shampoo - luminosity for fine to normal hair, blended with microPROtec complex and Luminescine Work through wet hair. Lather and rinse thoroughly.

Dualsenses - Color Brilliance Shampoo - luminosity for fine to normal hair, blended with microPROtec complex and Luminescine Work through wet hair. Lather and rinse thoroughly.

Dualsenses - Color Extra Rich 6 Effects Serum. Serum with luminescence, for thick to coarse hair. Luminescence color technology transforms non-visible UV light into visible light for magnificent brilliance. - Take 1 or 2 pumps and work through towel-dried or dry lengths and ends. - Leave in.

Dualsenses Color Extra Rich 60 second treatment luminosity for Coarse Hair. TREATMENT for thick to coarse hair blended with microPROtec complex and Luminescine. Take 1 or 2 pumps and work through towel-dried or dry lengths and ends. Leave in.