What it is: A conditioner that forms a protective layer to help lock in color and helps replenish the outer layer often damaged during the coloring process. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: Color Safe, Color Fading, and UV Protection Formulation: Cream Fragrance Type: Fresh Citrus and Fruits Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA): Keeps hair cleaner, longer by repelling dirt and oil. - Patented Locking Molecule (CPULA): Forms a hydrophobic layer on hair even after it's rinsed to help lock in your color. - UV filter: Stays on your hair after rinsing to protect against UV rays that damage hair and fade color. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also cruelty-free. What Else You Need to Know: Other color care products use heavy silicones to preserve color. But silicones make hair feel greasy which means washing more and losing color faster. Living Proof formulated a silicone-free system so over time your hair is healthier and more vibrant. Using their products may feel a bit different at first because you’re used to the silicone slip. Stick with it and your hair will thank you!

What it is: A conditioner that forms a protective layer to help lock in color and helps replenish the outer layer often damaged during the coloring process. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: Color Safe, Color Fading, and UV Protection Formulation: Cream Fragrance Type: Fresh Citrus and Fruits Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA): Keeps hair cleaner, longer by repelling dirt and oil. - Patented Locking Molecule (CPULA): Forms a hydrophobic layer on hair even after it's rinsed to help lock in your color. - UV filter: Stays on your hair after rinsing to protect against UV rays that damage hair and fade color. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also cruelty-free. What Else You Need to Know: Other color care products use heavy silicones to preserve color. But silicones make hair feel greasy which means washing more and losing color faster. Living Proof formulated a silicone-free system so over time your hair is healthier and more vibrant. Using their products may feel a bit different at first because you’re used to the silicone slip. Stick with it and your hair will thank you!

What it is: A conditioner that forms a protective layer to help lock in color and helps replenish the outer layer often damaged during the coloring process. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: Color Safe, Color Fading, and UV Protection Formulation: Cream Fragrance Type: Fresh Citrus and Fruits Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA): Keeps hair cleaner, longer by repelling dirt and oil. - Patented Locking Molecule (CPULA): Forms a hydrophobic layer on hair even after it's rinsed to help lock in your color. - UV filter: Stays on your hair after rinsing to protect against UV rays that damage hair and fade color. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also cruelty-free. What Else You Need to Know: Other color care products use heavy silicones to preserve color. But silicones make hair feel greasy which means washing more and losing color faster. Living Proof formulated a silicone-free system so over time your hair is healthier and more vibrant. Using their products may feel a bit different at first because you’re used to the silicone slip. Stick with it and your hair will thank you!

What it is: A sulfate-free color care shampoo that gently cleanses, nourishes, and protects against UV, hard water, and damage (which can cause color fading). Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: Color Safe, Color Fading, and UV Protection Formulation: Rich Liquid Fragrance Type: Fresh Citrus and Fruits Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA): Keeps hair cleaner, longer by repelling dirt and oil. - UV filter: Substantive to your hair, limits wash-off after rinsing to protect against UV rays that damage your hair and fade color. - Chelating agent: Binds to and removes hard water minerals, targeting copper and iron which are known to degrade your color. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also cruelty-free. What Else You Need to Know: Other color care products use heavy silicones to preserve color. But silicones make hair feel greasy which means washing more and losing color faster. Living Proof formulated a silicone-free system so over time your hair is healthier and more vibrant. Using their products may feel a bit different at first because you’re used to the silicone slip. Stick with it and your hair will thank you!

What it is: A sulfate-free color care shampoo that gently cleanses, nourishes, and protects against UV, hard water, and damage (which can cause color fading). Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: Color Safe, Color Fading, and UV Protection Formulation: Rich Liquid Fragrance Type: Fresh Citrus and Fruits Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA): Keeps hair cleaner, longer by repelling dirt and oil. - UV filter: Substantive to your hair, limits wash-off after rinsing to protect against UV rays that damage your hair and fade color. - Chelating agent: Binds to and removes hard water minerals, targeting copper and iron which are known to degrade your color. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also cruelty-free. What Else You Need to Know: Other color care products use heavy silicones to preserve color. But silicones make hair feel greasy which means washing more and losing color faster. Living Proof formulated a silicone-free system so over time your hair is healthier and more vibrant. Using their products may feel a bit different at first because you’re used to the silicone slip. Stick with it and your hair will thank you!

What it is: A whipped glaze that adds temporary dyes to boost vibrancy, counteract color fading, and rebalance tone. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: Shine, Color Safe, and Color Fading Formulation: Mousse Highlighted Ingredients: - Cationic Temporary Dye: Replenishes shades and rebalances tone. - Chelating Agent: Binds to and shields the hard water minerals from interacting with the dyes for maximum dye performance. - UV Filter: Protects against UV rays that damage your hair and fade color. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also cruelty-free.

Curls don't have to be complicated. Treat textured hair to a conditioning styler that defines and conditions curls from root to tip. It's powered by our Healthy Curl Complex for bouncy, shiny, frizz-free curls. (No curveballs.) - Leaves curls stronger and more defined - The Curl System* provides 90% frizz control - Forms curl groupings that stay intact root to tip - Improves the definition of your curls - Provides the perfect level of conditioning to leave curls bouncy with natural movement - Creates curls that look shiny, healthy and frizz-free - Transforms curls to look visibly healthier over time

Curls can have a mind of their own. Spiral into control with this lightweight styling gel made to enhance your natural texture. It delivers humidity-resistant control and definition, without the crunch—for frizz-free styles on all curl types. - Maintains style 12x longer in high humidity* - Provides long-lasting hold without the crunch or weight - Humidity resistant control and definition - Provides definition and control that lasts on all curl patterns - Leaves curls stronger and more defined - Superior slip for weightless detangling - Improves the definition of your curls

So long, shrinkage. This elongating conditioning styler defines and detangles even the tightest coils, making styling easier than ever. Powered by our Healthy Curl Complex, it leaves curl groupings soft, shiny, and frizz-free. No trade-offs. - Leaves curls stronger and more defined - The Curl System* provides 90% frizz control - Defines and elongates curls, No shrinkage! - Forms curl groupings that are consistent from root to tip - Improves the definition of your curls - Provides rich conditioning - Transforms curls to look visibly healthier over time - Smooths and controls frizz on coarser textures

Boost waves, without the weight. This lightweight conditioning styler enhances natural texture, while providing control and frizz protection. It's powered by our Healthy Curl Complex for effortlessly soft, shiny waves. - Leaves waves stronger and more defined - The Curl System* provides 90% frizz control - Improves the definition of your waves - Enhances waves without the weight - Provides lightweight conditioning - Creates waves that look soft, shiny and hydrated from root to tip - Transforms waves to look visibly healthier over time - Provides control and soft hold

Uncover your most confident curls. This silicone-free oil boosts shine, moisture and smoothness. It's powered by a 5-oil blend that supports healthier curls and happier hair days. - Boosts shine and moisture - Provides smoothness and softness - Provides frizz protection - Absorbs quickly - 5 oil blend helps support the look and feel of healthy hair

Dry, tangled curls—meet your match. This hydrating conditioner is made to moisturize and detangle all types of textures, without the heavy residue. Infused with our Healthy Curl Complex, it prevents damage and encourages curl groupings with every wash. - Makes curls 3x stronger* - Starts defining curls right out of the shower - Start transforming your curls to look visibly healthier after one wash - Superior slip for weightless detangling - Easy detangling to help prevent breakage of delicate curls - Encourages the formation of curl groupings - Improves the definition of your curls

Dry, tangled curls—meet your match. This hydrating conditioner is made to moisturize and detangle all types of textures, without the heavy residue. Infused with our Healthy Curl Complex, it prevents damage and encourages curl groupings with every wash. - Makes curls 3x stronger* - Starts defining curls right out of the shower - Start transforming your curls to look visibly healthier after one wash - Superior slip for weightless detangling - Easy detangling to help prevent breakage of delicate curls - Encourages the formation of curl groupings - Improves the definition of your curls

Wash day just got easier. This creamy, low-lather shampoo is powered by our Healthy Curl Complex to gently cleanse, without stripping hair. On all curl types it delivers balanced conditioning for stronger, more defined curls, straight from the shower. - Makes curls 3x stronger* - Start transforming your curls to look visibly healthier after one wash - Superior slip for weightless detangling - Improves the definition of your curls - Creamy, low-lather for effective styling product removal

Wash day just got easier. This creamy, low-lather shampoo is powered by our Healthy Curl Complex to gently cleanse, without stripping hair. On all curl types it delivers balanced conditioning for stronger, more defined curls, straight from the shower. - Makes curls 3x stronger* - Start transforming your curls to look visibly healthier after one wash - Superior slip for weightless detangling - Improves the definition of your curls - Creamy, low-lather for effective styling product removal

What it is: A lightweight conditioner that detangles without leaving hair feeling heavy. Hair Type: Straight, Wavy, and Curly Hair Texture: Fine and Medium Hair Concerns: Shine, Volume, and Color Safe Formulation: Cream Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA) Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone. What Else You Need to Know: This formula is powered by Living Proof’s patented healthy hair molecule (OFPMA). This product is color-safe and safe for chemically treated hair.

What it is: A lightweight conditioner that detangles without leaving hair feeling heavy. Hair Type: Straight, Wavy, and Curly Hair Texture: Fine and Medium Hair Concerns: Shine, Volume, and Color Safe Formulation: Cream Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA) Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone. What Else You Need to Know: This formula is powered by Living Proof’s patented healthy hair molecule (OFPMA). This product is color-safe and safe for chemically treated hair.

What it is: A lightweight conditioner that detangles without leaving hair feeling heavy. Hair Type: Straight, Wavy, and Curly Hair Texture: Fine and Medium Hair Concerns: Shine, Volume, and Color Safe Formulation: Cream Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA) Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone. What Else You Need to Know: This formula is powered by Living Proof’s patented healthy hair molecule (OFPMA). This product is color-safe and safe for chemically treated hair.

What it is: An instant, long-lasting volume and texture spray designed with lightweight ingredients that won’t weigh hair down. What it does: Perfect for straight or wavy hair, the Living Proof Full Dry Volume Blast is an instant volume and texture spray for long-lasting, big hold. The spray is nearly as light as air and created to transform fine, flat hair into voluminous styles that aren’t crunchy or stiff. What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates What else you need to know: This product contains patent-pending "expandable, textured-aero-spheres," called ETAs. They are lighter and bigger than industry-standard ingredients, so they deliver big volume and texture without weighing hair down. This product is an Allure Best of Beauty award winner and an Allure Reader’s Choice award winner.

What it is: A heat-activated spray that gives a boost at the roots for a natural, touchable feel that lasts all day. Hair Type: Straight, Wavy, and Curly Hair Texture: Fine and Medium Hair Concerns: Volumizing, Color-safe, and Heat Protection Formulation: Spray Ingredient Callouts: This product is cruelty-free and formulated without mineral oil, parabens, of sulfates SLS and SLES, phthalates, and silicone. What Else You Need to Know: Full Root Lift is powered by a blend of three polymers that provides lift at the roots and heat protection without feeling tacky. This product is formulated for color and chemically treated hair.

What it is: A gentle, yet thoroughly cleansing shampoo that helps to transform fine, flat hair to look and feel like naturally thick hair. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: Dryness, Frizz, and Heat Protection Formulation: Cream Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA) Ingredient Callouts: This product is cruelty-free and formulated without parabens, sulfates SLS and SLES, and silicone. What Else You Need to Know: This formula is powered by Living Proof’s patented healthy hair molecule (OFPMA), which preps your hair for maximum fullness and body by removing residue and buildup. It also helps repel dirt and oil to keep hair cleaner, longer. This product is color-safe and safe for chemically treated hair.

What it is: A gentle, yet thoroughly cleansing shampoo that helps to transform fine, flat hair to look and feel like naturally thick hair. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: Dryness, Frizz, and Heat Protection Formulation: Cream Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA) Ingredient Callouts: This product is cruelty-free and formulated without parabens, sulfates SLS and SLES, and silicone. What Else You Need to Know: This formula is powered by Living Proof’s patented healthy hair molecule (OFPMA), which preps your hair for maximum fullness and body by removing residue and buildup. It also helps repel dirt and oil to keep hair cleaner, longer. This product is color-safe and safe for chemically treated hair.

What it is: A gentle, yet thoroughly cleansing shampoo that helps to transform fine, flat hair to look and feel like naturally thick hair. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: Dryness, Frizz, and Heat Protection Formulation: Cream Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA) Ingredient Callouts: This product is cruelty-free and formulated without parabens, sulfates SLS and SLES, and silicone. What Else You Need to Know: This formula is powered by Living Proof’s patented healthy hair molecule (OFPMA), which preps your hair for maximum fullness and body by removing residue and buildup. It also helps repel dirt and oil to keep hair cleaner, longer. This product is color-safe and safe for chemically treated hair.

What it is: A lightweight thickening cream made with just a hint of conditioning for naturally full, soft hair to pump up hair’s volume and softness. Hair Type: Straight, Wavy, and Curly Hair Texture: Fine Hair Concerns: - Dryness - Volume Key Benefits: - Makes fine hair look and feel thicker - Provides long-lasting, touchable body, fullness, and thickness - Provides light conditioning Formulation: Cream Highlighted Ingredients: - Thickening Molecule: Deposits microscopic thickening dots between strands so hair looks and feels fuller. - Myristyl Alcohol: Provides lightweight conditioning. - Emollient blend: Enhances softness and shine. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging. What Else You Need to Know: This cream is powered by Living Proof’s patented thickening molecule, which creates space between each strand with tiny dots that deliver big body. The result? Hair that looks and feels thicker with a hint of conditioning for touchable softness.

What it is: A lightweight mousse that makes fine, thin hair look, act, and behave like full, thick hair. What it is formulated to do: Full Thickening Mousse is designed for flat, lifeless hair. This ultralightweight formula features Living Proof’s patented molecule, PBAE, a new technology invented by scientists to deposit a flexible, micro-pattern of thickening points on each strand. These thickening points add just the right amount of natural texture to the hair strands to make flat, limp hair look, act and feel like full, thick hair. Because it's a completely flexible technology, it lasts throughout the day without collapsing or becoming stiff and crunchy. Full Mousse also contains just the right amount of flexible hold to help keep your style in place. What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates What else you need to know: PBAE mimics the look and feel of naturally thick hair by depositing a completely flexible pattern of thickening points that can’t break or flake off.

What it is: A lightweight conditioner that detangles, conditions, and fights frizz. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: Dryness, Color Safe, and Frizz Formulation: Cream Highlighted Ingredients: - Patented Healthy Hair Molecule, OFPMA Ingredient Callouts: This product is cruelty-free and formulated without sulfates SLS and SLES, parabens, and silicone. What Else You Need to Know: No Frizz Conditioner Mini is powered by Living Proof’s patented healthy hair molecule (OFPMA), that helps block humidity, smooth hair, and repel dirt and oil to keep hair cleaner, longer. This product is an Allure Best of Beauty award winner.

What it is: A lightweight conditioner that detangles, conditions, and fights frizz. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: Dryness, Color Safe, and Frizz Formulation: Cream Highlighted Ingredients: - Patented Healthy Hair Molecule, OFPMA Ingredient Callouts: This product is cruelty-free and formulated without sulfates SLS and SLES, parabens, and silicone. What Else You Need to Know: No Frizz Conditioner Mini is powered by Living Proof’s patented healthy hair molecule (OFPMA), that helps block humidity, smooth hair, and repel dirt and oil to keep hair cleaner, longer. This product is an Allure Best of Beauty award winner.

What it is: A lightweight conditioner that detangles, conditions, and fights frizz. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: Dryness, Color Safe, and Frizz Formulation: Cream Highlighted Ingredients: - Patented Healthy Hair Molecule, OFPMA Ingredient Callouts: This product is cruelty-free and formulated without sulfates SLS and SLES, parabens, and silicone. What Else You Need to Know: No Frizz Conditioner Mini is powered by Living Proof’s patented healthy hair molecule (OFPMA), that helps block humidity, smooth hair, and repel dirt and oil to keep hair cleaner, longer. This product is an Allure Best of Beauty award winner.

What it is: A spray that provides instant, anti-drying, frizz-proof perfection for any style. What it is formulated to do: The scientists at Living Proof developed this weightless solution for dry hair that blocks 100 percent humidity longer, while remaining weightless. Powered by their patented frizz-fighting molecule, OFPMA, it prevents and helps correct the first signs of frizz. Plus, there’s no build-up, so it won’t weigh down or deflate your style. It provides a solution for all hair types and all styles to block frizz. Period. What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates What else you need to know: No Frizz Humidity Shield also guards against environmental assaults that can cause frizz, like UV damage and static.

What it is: A dry conditioning spray that instantly tames up to 92 percent of frizz on dry hair by adding softness, smoothness, and shine. Key benefits: - Instantly cuts up to 92% of frizz - Replenishes hair’s natural oils for softness, smoothness, and healthy looking shine (without residue or build-up) - Refreshes dull hair in-between shampoos If you want to know more… Ideal for use between shampoos, this instant de-frizzer provides UV protection and is formulated to bring your hair back to a smooth, frizz-free state. The unique five-oil blend mimics the oils naturally found in healthy hair. Living Proof’s patented Healthy Hair Molecule (OFPMA) helps to seal the cuticle, tames frizz, and smooths hair without any build-up or residue, while a highly refractive emollient creates shine without ruining your style. A cationic conditioning agent adds manageability and softness, and helps to seal the cuticle. What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates What else you need to know: Silicone-free and safe for color- and chemically treated hair. This product is an Allure Best of Beauty award winner.

What it is: A conditioning, silicone-free mask that provides unruly hair with maximum frizz control, conditioning, and smoothness. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Medium and Thick Key Benefits: Hydrates, Fights Frizz, and Straightens and Smooths Formulation: Cream Highlighted Ingredients: - Patented Healthy Hair Molecule: Helps fight frizz and keeps hair cleaner, longer. - Surface Active Conditioning Agent: Helps reduces friction between hair strands. - Shea Butter: Conditions hair. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehyde-releasing agents, phthalates, oxybenzone, and contains less than one percent of synthetic fragrances. This product is also vegan and cruelty-free. What Else You Need to Know: This deep-conditioning mask intensely conditions even the coarsest hair without weighing it down. It supports healthy hair’s natural protective layer, resulting in maximum frizz protection.

What it is: A styling cream that weightlessly blocks humidity, conditions hair, and smooths cuticles. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Medium and Thick Hair Concerns: - Dryness - Frizz - Straightens/Smooths Key Benefits: - Weightlessly blocks humidity - Smooths hair and stops frizz - Adds light conditioning Formulation: Cream Highlighted Ingredients: - Healthy Hair Molecule: Creates a weightless shield around each hair strand, blocking humidity and smoothing each hair strand to help eliminate frizz. - Cetyl Alcohol: Provides lightweight conditioning. - Emollient Blend: Enhances softness and shine. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging. What Else You Need to Know: This cream is powered by Living Proof‘s patented healthy hair molecule, which eliminates frizz by creating a weightless shield around each strand to block humidity. Hair is nourished, smoothed, and conditioned for a frizz-free look no matter the weather. No Frizz Nourishing Styling Cream will not dry out your hair and contains some light conditioning agents. If you believe you‘re experiencing dryness, keep this in mind: No Frizz does not contain silicones. Silicones make hair feel slippery, and the "dryness" you‘re experiencing with No Frizz could be the absence of this slippery feeling. No Frizz works to smooth the surface of hair and provide long-term frizz-fighting benefits—rather than masking it like silicones.

What it is: A styling cream that weightlessly blocks humidity, conditions hair, and smooths cuticles. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Medium and Thick Hair Concerns: - Dryness - Frizz - Straightens/Smooths Key Benefits: - Weightlessly blocks humidity - Smooths hair and stops frizz - Adds light conditioning Formulation: Cream Highlighted Ingredients: - Healthy Hair Molecule: Creates a weightless shield around each hair strand, blocking humidity and smoothing each hair strand to help eliminate frizz. - Cetyl Alcohol: Provides lightweight conditioning. - Emollient Blend: Enhances softness and shine. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging. What Else You Need to Know: This cream is powered by Living Proof‘s patented healthy hair molecule, which eliminates frizz by creating a weightless shield around each strand to block humidity. Hair is nourished, smoothed, and conditioned for a frizz-free look no matter the weather. No Frizz Nourishing Styling Cream will not dry out your hair and contains some light conditioning agents. If you believe you‘re experiencing dryness, keep this in mind: No Frizz does not contain silicones. Silicones make hair feel slippery, and the "dryness" you‘re experiencing with No Frizz could be the absence of this slippery feeling. No Frizz works to smooth the surface of hair and provide long-term frizz-fighting benefits—rather than masking it like silicones.

What it is: A rich lather, silicone-free shampoo that is the first step in fighting frizz. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: Dryness, Frizz, and Color Safe Formulation: Rich Liquid Fragrance: Fresh Citrus and Fruits Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA): Blocks humidity, smooths hair, and helps repel dirt and oil to keep hair cleaner, longer. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and silicone. This product is also cruelty-free. What Else You Need to Know: No Frizz Shampoo is powered by Living Proof’s patented healthy hair molecule (OFPMA), which in this formula does three things: blocks humidity, smooths hair, and helps repel dirt and oil to keep hair cleaner, longer. The result: your hair will look and feel smooth and soft and will stay refreshed. This product is an Allure Best of Beauty award winner. Clinical Results: Patented Healthy Hair Molecule (OFPMA): - 70% more effective than traditional silicone products at blocking humidity

What it is: A rich lather, silicone-free shampoo that is the first step in fighting frizz. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: Dryness, Frizz, and Color Safe Formulation: Rich Liquid Fragrance: Fresh Citrus and Fruits Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA): Blocks humidity, smooths hair, and helps repel dirt and oil to keep hair cleaner, longer. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and silicone. This product is also cruelty-free. What Else You Need to Know: No Frizz Shampoo is powered by Living Proof’s patented healthy hair molecule (OFPMA), which in this formula does three things: blocks humidity, smooths hair, and helps repel dirt and oil to keep hair cleaner, longer. The result: your hair will look and feel smooth and soft and will stay refreshed. This product is an Allure Best of Beauty award winner. Clinical Results: Patented Healthy Hair Molecule (OFPMA): - 70% more effective than traditional silicone products at blocking humidity

What it is: A rich lather, silicone-free shampoo that is the first step in fighting frizz. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: Dryness, Frizz, and Color Safe Formulation: Rich Liquid Fragrance: Fresh Citrus and Fruits Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA): Blocks humidity, smooths hair, and helps repel dirt and oil to keep hair cleaner, longer. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and silicone. This product is also cruelty-free. What Else You Need to Know: No Frizz Shampoo is powered by Living Proof’s patented healthy hair molecule (OFPMA), which in this formula does three things: blocks humidity, smooths hair, and helps repel dirt and oil to keep hair cleaner, longer. The result: your hair will look and feel smooth and soft and will stay refreshed. This product is an Allure Best of Beauty award winner. Clinical Results: Patented Healthy Hair Molecule (OFPMA): - 70% more effective than traditional silicone products at blocking humidity

What it is: A silicone-free, fast-absorbing oil that vanishes into hair, blocking humidity and hydrating for a smooth, shiny finish. Hair Type: Straight, Wavy, Curly, and Coily Hair Concerns: - Dryness - Frizz - Shine Key Benefits: - Provides frizz protection - Hydrates and smooths hair - Enhances shine What Else You Need to Know: This oil is powered by Living Proof’s patented Healthy Hair Molecule and a lightweight five-oil blend that mimics the oils found in naturally healthy hair. Together, they weightlessly block humidity, hydrate, and smooth dry hair—without leaving it greasy—so all that’s left behind is a soft, smooth finish.

What it is: A featherlight styling spray that blocks humidity and smooths hair cuticles without cramping your style. Hair Type: Straight, Wavy, and Curly Hair Texture: Fine and Medium Hair Concerns: - Frizz - Straightening/Smoothing Key Benefits: - Weightlessly blocks humidity - Stops frizz - Smooths frizz Formulation: Spray Highlighted Ingredients: - Healthy Hair Molecule: Creates a weightless shield around each hair strand, blocking humidity and smoothing each hair strand to eliminate frizz. - Primary Hair Lipid: Enhances hydrophibicity of the hair surface and improves wet and dry combing. - Hydroalcoholic Base Formula: A weightless, fast-drying base. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free, gluten-free, and comes in recyclable packaging. What Else You Need to Know: This spray is powered by Living Proof’s patented healthy hair molecule and a conditioning agent that mimics a fatty acid found in naturally healthy hair. This featherlight dream duo works together to block humidity and reduce friction—for hair that looks and feels smooth, not heavy. No Frizz Weightless Spray will not dry out your hair. If you believe you’re experiencing dryness, keep in mind: If your hair is dry or damaged from coloring or heat appliances, you may need the conditioning found in the Living Proof No Frizz Nourishing Styling Cream (sold separately). Also, Living Proof No Frizz products do not contain silicones. Silicones make hair feel slippery and the "dryness" you’re experiencing with No Frizz could be the absence of this slippery feeling. No Frizz works to smooth the surface of hair and provide long-term frizz-fighting benefits, rather than masking it like silicones.

What it is: A multitasking treatment that styles and treats hair in one simple step. Hair Type: Straight, Wavy, and Curly Hair Texture: Fine, Medium, and Thick Hair Concerns: - Dryness - Volumizing - Straightens/Smooths Key Benefits: - Styles with volume and smoothness - Conditions, strengthens, and adds shine - Provides heat protection (up to 450°F/230°C) and UV protection Formulation: Cream Highlighted Ingredients: - Healthy Hair Molecule: Smooths and protects by forming a weightless shield around each strand—smoothing, strengthening, and polishing. - Thickening Molecule: Deposits microscopic thickening dots between strands so hair looks and feels fuller. - Tucuma Butter: Emollient rich in fatty acids, conditions dry and damaged hair. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free, gluten-free, and comes in recyclable packaging. What Else You Need to Know: This spray is powered by Living Proof’s healthy hair molecule to smooth and protect by forming a weightless shield around each hair strand, while the thickening molecule creates space between strands for hair that looks and feels fuller. The result? Smooth, strong, voluminous hair—and endless compliments.

What it is: A revolutionary, weightless conditioner that helps deliver beautiful, healthy looking hair by improving its appearance over time. Hair Type: Straight, Wavy, and Curly Hair Texture: Fine, Medium, and Thick Hair Concerns: Dryness, Straightening, Color-safe Formulation: Cream Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA) Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone. What Else You Need to Know: This formula is powered by Living Proof’s patented healthy hair molecule (OFPMA) to smooth, polish, and protect strands, creating visibly healthier hair over time. It also helps repel dirt and oil to keep hair cleaner, longer. This product is color-safe and safe for chemically treated hair.

What it is: A revolutionary, weightless conditioner that helps deliver beautiful, healthy looking hair by improving its appearance over time. Hair Type: Straight, Wavy, and Curly Hair Texture: Fine, Medium, and Thick Hair Concerns: Dryness, Straightening, Color-safe Formulation: Cream Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA) Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone. What Else You Need to Know: This formula is powered by Living Proof’s patented healthy hair molecule (OFPMA) to smooth, polish, and protect strands, creating visibly healthier hair over time. It also helps repel dirt and oil to keep hair cleaner, longer. This product is color-safe and safe for chemically treated hair.

What it is: A revolutionary, weightless conditioner that helps deliver beautiful, healthy looking hair by improving its appearance over time. Hair Type: Straight, Wavy, and Curly Hair Texture: Fine, Medium, and Thick Hair Concerns: Dryness, Straightening, Color-safe Formulation: Cream Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA) Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone. What Else You Need to Know: This formula is powered by Living Proof’s patented healthy hair molecule (OFPMA) to smooth, polish, and protect strands, creating visibly healthier hair over time. It also helps repel dirt and oil to keep hair cleaner, longer. This product is color-safe and safe for chemically treated hair.

What it is: A dry shampoo that absorbs oil, sweat, and odor for ultra-clean hair, plus a time-release fragrance that delivers a light, clean scent all day. What it is formulated to do: Living Proof Perfect Hair Day Dry Shampoo contains fast-absorbing powders that soak up oil and sweat. Great for all hair types and colors, a patented OFPMA molecule reduces the surface friction on hair—leaving virtually no visible residue or powdery build-up—making it easy to remove the powder. Odor neutralizers eliminate unwanted smells, and a time-release fragrance releases a light, refreshing, long-lasting scent. What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates What else you need to know: See white residue? A little residue that can be easily removed is expected (that’s the cleaning in the works). If you experience more than that, make sure you shake the can and hold it farther from your head. Use a bristle brush and/or blow dryer to remove visible powders.

What it is: A lightweight heat protectant spray that delivers touchable, soft smoothness that lasts up to 48 hours. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Key Benefits: Heat Protection, Shine, and Straightening and Smoothing Formulation: Spray Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA): Smooths hair strands while keeping the hair cleaner, longer. - Lightweight Emollient Blend: Smooths hair, enhances shine, and makes it easier to brush all while keeping hair touchable and soft. - Cationic Blend: Controls static by conditioning hair, smoothing the cuticles, and helping smoothness last. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, and mineral oil. This product is also vegan and cruelty-free. What Else You Need to Know: Powered by their patented Healthy Hair Molecule (OFPMA), Living Proof has created a new solution for smoothness that protects hair from heat without weighing it down or making it stiff or sticky. This versatile formula can be used on damp or dry hair before blow-drying, flat-ironing, or curling.

What it is: A first-of-its-kind styler that helps create air-dried styles with enhanced body, softness, natural texture, and shine. Hair Type: Straight and Wavy Hair Texture: Fine, Medium, and Thick Hair Concerns: Curl-enhancing, Hold, and Shine Formulation: Cream Highlighted Ingredients: - Patented Thickening Molecule (PBAE) Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone. What Else You Need to Know: Perfect Hair Day In-Shower Styler Mini leaves behind cationic resins after lightly rinsing that bind to hair and flex when dried to enhance natural texture. Living Proof’s patented thickening molecule (PBAE) deposits thickening dots on hair to help create body and fullness. Magnetic texturizers enhance waves, control flyaways, and add shine. This product is color-safe and safe for chemically treated hair. This product is an Allure Best of Beauty award-winner.

What it is: An easy-to-use solution that provides up to one week of more shiny, vibrant, manageable hair overnight, with benefits that last through five shampoos. What it is formulated to do: Night Cap is beauty sleep redefined. It was engineered to intuitively target your hair’s needs for enhanced shine, vibrancy, and manageability delivered overnight, with results that last all week. It boosts shine for days with weightless radiance refractors that outperform silicones and oils. It delivers lasting color vibrancy by combining the patented healthy hair molecule (OFPMA) with long-lasting cuticle sealing technology to help smooth and seal down the cuticle and reduce pigment loss. And it improves hair’s manageability with amino acids that condition and protect strands, safeguarding against daily styling and environmental assaults. This power-packed formula was engineered to intuitively target and transform the daily weathering of hair. An amino acid blend mimics amino acids found naturally in hair and penetrates into the cortex to keep hair smooth, soft, and supple. Time-release conditioners and antioxidants ensure hair is properly hydrated while remaining strong and protected from environmental assaults. OFPMA combines with biomimetic lipids designed to mimic the lipids found naturally in the F-layer—keeping hair looking, feeling, and behaving its very best. What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates

What it is: A formula that enhances hair smoothness, volume, strength, and shine. Hair Type: Straight, Wavy, and Curly Hair Texture: Fine, Medium, and Thick Hair Concerns: Dryness, Straightening, and Color Safe Formulation: Liquid Highlighted Ingredients: - OFPMA Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone. What Else You Need to Know: Perfect Hair Day Shampoo is powered by Living Proof’s patented healthy hair molecule (OFPMA) to smooth, polish and protect strands. This formula helps create visibly healthier hair, and helps repel dirt and oil to keep hair cleaner, longer. It is also color-safe and safe for chemically treated hair.

What it is: A formula that enhances hair smoothness, volume, strength, and shine. Hair Type: Straight, Wavy, and Curly Hair Texture: Fine, Medium, and Thick Hair Concerns: Dryness, Straightening, and Color Safe Formulation: Liquid Highlighted Ingredients: - OFPMA Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone. What Else You Need to Know: Perfect Hair Day Shampoo is powered by Living Proof’s patented healthy hair molecule (OFPMA) to smooth, polish and protect strands. This formula helps create visibly healthier hair, and helps repel dirt and oil to keep hair cleaner, longer. It is also color-safe and safe for chemically treated hair.

What it is: A formula that enhances hair smoothness, volume, strength, and shine. Hair Type: Straight, Wavy, and Curly Hair Texture: Fine, Medium, and Thick Hair Concerns: Dryness, Straightening, and Color Safe Formulation: Liquid Highlighted Ingredients: - OFPMA Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone. What Else You Need to Know: Perfect Hair Day Shampoo is powered by Living Proof’s patented healthy hair molecule (OFPMA) to smooth, polish and protect strands. This formula helps create visibly healthier hair, and helps repel dirt and oil to keep hair cleaner, longer. It is also color-safe and safe for chemically treated hair.

What it is: A non-stripping shampoo that gently removes buildup from product, pollution, and hard water. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: Dryness, Shine, and Color Safe Formulation: Cream Highlighted Ingredients: - Patented Healthy Hair Molecule (OFPMA): Keeps hair cleaner, longer by repelling dirt and oil. - Activated Charcoal: Absorbs excess oils from your hair and scalp. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also cruelty-free. What Else You Need to Know: Living Proof’s Perfect Hair Day Triple Detox Shampoo uses a chelating agent that helps remove hard water mineral buildup, an anionic polymer that helps remove product buildup, and a gentle surfactant that helps remove pollution particle buildup. Activated charcoal absorbs oil from scalp and hair, while the scalp moisturizing and soothing complex with witch hazel helps moisturize the scalp.