Joico
Joico 10N Natural Lightest Blonde
$20.00
A gentle, ammonia-free liquid color system formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Cre`me Developer 5 Volume.
-Delivers up to 2X the shine*
-100% replenished and restrengthened hair***
-Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****
-Ammonia-free, pH-balanced formula
-Ideal viscosity for drip-free bottle application
-Versatile formula—corrects, glazes, glosses, and blends gray
* vs. untreated damaged hair ** vs. haircolor without ArgiPlex *** When followed with K-PAK. Color Therapy™ Shampoo and Conditioner
Joico
Joico Amethyst
$20.00
Shoot for the stars with the NEW Cosmic Collection. Vibrant, metallic finish creates show-stopping effects! Lasts up to 3 days, without damage or chemical processing. Washes out in one shampoo!
Joico
Joico Base Breaker NEW 2 oz.
$20.00
The most convenient way to break the haircolor base, Vero K-PAK Base Breaker lifts virgin hair one level in 10 minutes, making retouches between blonding services faster and easier than ever before. Featuring reconstructive K-PAK Technology, this ammonia-free formula leaves hair in healthy, shiny condition.
Joico
Joico Beach Texturizing Finisher for Medium to Thick Hair 6.9 fl. oz.
$25.70
Meet the seaside styling spray that delivers glam, beachy texture, satiny hydration, and protective separation in a single transformative spray. That’s what you get with touchable Beach Shake.
Joico
Joico Blonde
$30.98
In a perfect world where time is no object and colorists are always on call, embarrassing, difficult-to-disguise roots are never an issue - they don't exist.
For those of us who don't live in the Land of Make Believe, Joico's Tint Shot root concealer is just what undercover brunettes, blondes and silver foxes everywhere ordered!
In a brilliant 2-for-1 shot, Tint Shot's transfer r- and humidity-resistant micro-pigments adhere to hair, instantly concealing telltale roots while 'filling in' thinning areas to create the illusion of thicker, fuller hair.
Unlike flat-finished root concealers of the past, Tint Shot's flash-drying formula comes in four satiny custom-blended shades so natural-looking that even your stylist won't know your secret.
Joico
Joico Blonde Life Brightening Conditioner
$27.10
BRIGHTENING CONDITIONER for illuminating hydration & softness
Forget those dense, overly heavy moisturizing treatments designed for bleach blondes. We’ve teamed the lightness of a lotion and the power of a serum in our deeply nourishing conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over.
Joico
Joico Blonde Life Brightening Conditioner 1 Liter
$70.78
Joico Blonde Life Brightening Conditioner is an ultra-nourishing conditioner that instantly detangles and renews for bright, beautiful blondes. Nutrient-rich Tamanu and Monoi oils help restore strength, softness and shine.
Joico
Joico Blonde Life Brightening Conditioner 1.7 fl oz
$20.00
Joico Blonde Life Brightening Conditioner is an ultra-nourishing conditioner that instantly detangles and renews for bright, beautiful blondes. Nutrient-rich Tamanu and Monoi oils help restore strength, softness and shine.
Joico
Joico Blonde Life Brightening Conditioner 8.5 fl oz
$27.58
Joico Blonde Life Brightening Conditioner is an ultra-nourishing conditioner that instantly detangles and renews for bright, beautiful blondes. Nutrient-rich Tamanu and Monoi oils help restore strength, softness and shine.
Joico
Joico Blonde Life Brightening Masque 1.7 fl oz
$20.00
The Joico Blonde Life Brightening Masque instantly hydrates, softens and illuminates by neutralizing chlorine and removing trace minerals that can dull and yellow blonde hair. Nutrient-rich Tamanu and Monoi oils help restore strength and reduce breakage
Joico
Joico Blonde Life Brightening Masque 5.1 oz.
$36.78
Blonde Life Brightening Masque to intensely hydrate, detox and illuminate.
Masques are for hiding things...but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy...just on-tone, crystal- clear perfection here.
Joico
Joico Blonde Life Brightening Masque 5.1oz
$49.19
Joico Blonde Life Masque let you have your best blonde. This treatment hydrate and softens your blonde hair in an instant, while neutralizing brassiness caused by mineral buildup. Your lokcs will be brightened and smoothed. This masque is perfect for bleached, multi-processed or high-lifted blonde hair.
Features
- Deeply moisturizing masque.
- Perfect for blonde hair.
- Banishes brass, brigthens and smoothes the hair.
- Fights frizz and adds shine.
- Formulated with an exotic blend of Polynesian and Tahitian tamanu and manoi oils.
How to Use
- For best results, use Joico Blonde Life Shampoo and Conditioner.
- Apply masque on lenghts and tips.
- Let sit for 3 to 5 minutes.
- Rinse thoroughly.
Joico
Joico Blonde Life Brightening Oil 3.4oz
$50.33
This oil illuminates and nourishes all blonde undertones. It boosts shine while controlling frizz. In addition, it facilitates the passage of a comb by straightening the hair. The hair is revived, hydrated and silky.
Features
- Transparent oil
- Amplifies shine
- Perfect for blonde hair
- Anti-frizz
- Reduces breakage caused by combing
- Formulated with an exotic blend of Polynesian and Tahitian tamanu and manoi oils.
How to use
- Apply 1 to 2 pumps on damp or dry hair
Joico
Joico Blonde Life Brightening Shampoo
$29.58
Blonde Life Brightening Shampoo to nourish and illuminate.
There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free shampoo—a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster.
Joico
Joico Blonde Life Brightening Shampoo 1 Liter
$65.98
Blonde Life Brightening Masque to intensely hydrate, detox and illuminate.
Masques are for hiding things...but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy...just on-tone, crystal- clear perfection here.
Joico
Joico Blonde Life Brightening Shampoo 1.7 fl oz
$20.00
Joico Blonde Life Brightening Shampoo gently cleanses for bright, beautiful blondes. Nutrient-rich Tamanu and Monoi oils help restore strength, softness and shine.
Joico
Joico Blonde Life Brightening Veil 5.1oz
$48.05
The Reviving Veil is a multitasking product. It protects your hair from damage caused by heat and chemicals. It instantly enhances shine and doubles the strength of hair. Plus, it leaves hair malleable and frizz-free.
Features
- Thermal protection
- Protects hair against chemical and UV damage
- Hydrate
- Perfect for blonde hair.
- Anti-frizz and adds shine.
- Formulated with an exotic blend of Polynesian and Tahitian tamanu and manoi oils.
How to use
- Spray on damp hair
- Distribute using a comb
- Do not rinse
Joico
Joico Blonde Life Brigtening Masque 5.1 fl oz
$31.18
The Joico Blonde Life Brightening Masque instantly hydrates, softens and illuminates by neutralizing chlorine and removing trace minerals that can dull and yellow blonde hair. Nutrient-rich Tamanu and Monoi oils help restore strength and reduce breakage
Joico
Joico Blonde Life Brilliant Glow Brightening Oil 3.4 fl. oz.
$33.58
The Joico Blonde Life Brightening Veil shields color from UV damage and fading; protects against thermal styling; adds shine; detangles and controls frizz.
Joico
Joico Blonde Life conditioner 33.8oz
$70.85
Joico Blonde Life Conditioner let you have your best blonde. This treatment combines a serum and conditioner to deeply nourish your blonde hair. Your lokcs will be brightened and smoothed. This conditioner is perfect for bleached, multi-processed or high-lifted blonde hair.
Features
- Light, depply moisturizing conditioner.
- Perfect for blonde hair.
- Banishes brass, brigthens and smoothes the hair.
- Fights frizz and adds shine.
- Formulated with an exotic blend of Polynesian and Tahitian tamanu and manoi oils.
How to Use
- For best results, wash hair with Joico Blonde Life Shampoo.
- Apply conditioner on lenghts and tips.
- Rinse thoroughly.
Joico
Joico Blonde Life Conditioner 8.5oz
$45.77
Joico Blonde Life Conditioner let you have your best blonde. This treatment combines a serum and conditioner to deeply nourish your blonde hair. Your lokcs will be brightened and smoothed. This conditioner is perfect for bleached, multi-processed or high-lifted blonde hair.
Features
- Light, depply moisturizing conditioner.
- Perfect for blonde hair.
- Banishes brass, brigthens and smoothes the hair.
- Fights frizz and adds shine.
- Formulated with an exotic blend of Polynesian and Tahitian tamanu and manoi oils.
How to Use
- For best results, wash hair with Joico Blonde Life Shampoo.
- Apply conditioner on lenghts and tips.
- Rinse thoroughly.
Joico
Joico Blonde Life Creme Lightener 8.5 oz.
$43.90
When you want to go beautifully blonde—and go there fast—NEW Blonde Life Crème Lightener turns up the power and rockets you to bombshell status in no time flat. With bond-building Arginine and moisture- locking exotic oils, Joico’s fastest lifting crème lightener delivers up to 9+ levels of lift and beautiful, shiny- looking hair that will blow you away.
Here’s Why You’ll Love It...
Exotic oils and bond-building Arginine make this next- generation crème lightener the perfect blonding choice for on- or off-the-scalp techniques.
• Achieve up to 9+ levels of lift in a flash
• Reduce breakage by 77% in one treatment*
• Strengthens hair to be 4X more resistant to breakage*
• On/Off-scalp application
• Blonde hair becomes lustrous and healthy-looking
• Designed for balayage, freehand and ombré techniques—with or without foils
• Easy rinsing
• No dedicated developer
* Against combing breakage on damaged hair, when used with Joico Blonde Life® Brightening Masque.
Joico
Joico Blonde Life Duo 33.8oz
$79.97
THIS SET INCLUDES
- Blonde Life shampoo 33.8oz
- Blonde Life conditioner 33.8oz
Joico
Joico Blonde Life Lightening Powder 1.5 oz.
$20.00
If blonde is great, BLONDER is better. Especially when you’re enhancing your golden strands with an ultra-high-lift formula that safely kicks you up to 9+ levels in record time.** With our powerful conditioning formula, you’ll steer clear of those damaging multiple applications, reduce breakage*** and bypass the hassle of additives. Use with foils...without foils... Blonde Life Lightening Powder gets you blonde safely and in a flash.
*When using Brightening Shampoo and Conditioner/Masque, which preserve over 80% of haircolor after 18 washes.
**vs. other Joico lighteners.
***Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.
Joico
Joico Blonde Life Lightening Powder 16 oz.
$59.90
We love blondes. We’re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up. For that very reason, we’ve created BLONDE LIFE™: a lightening and brightening system just for blondes... and those who want to be lifted to new heights without sacrificing hair’s shine or condition.
Joico
Joico Blonde Life Lightening Powder 2 lb.
$107.90
If blonde is great, BLONDER is better. Especially when you’re enhancing your golden strands with an ultra-high-lift formula that safely kicks you up to 9+ levels in record time.** With our powerful conditioning formula, you’ll steer clear of those damaging multiple applications, reduce breakage*** and bypass the hassle of additives. Use with foils...without foils... Blonde Life Lightening Powder gets you blonde safely and in a flash.
*When using Brightening Shampoo and Conditioner/Masque, which preserve over 80% of haircolor after 18 washes.
**vs. other Joico lighteners.
***Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.
Joico
Joico Blonde Life Shampoo 10oz
$45.77
Joico Blonde Life shampoo let you have your best blonde. With its gentle, sulfate-free shampoo, your hair will be brightened and smoothed. Thanks to its formula, the pH level of your locks is restored and brass is banished in a luxurious lather. This shampoo is perfect for bleached, multi-processed or high-lifted blonde hair.
Features
- Gentle, sulfate-free shampoo.
- Perfect for blonde hair.
- Restablishes pH level.
- Banishes brass, brigthens and smoothes the hair.
- Fights frizz and adds shine.
- Formulated with an exotic blend of Polynesian and Tahitian tamanu and manoi oils.
How to Use
- Saturate hair with warm water, then apply the shampoo on the scalp.
- Gently massaging into a lather. Rinse and repeat if necessary.
Joico
Joico Blonde Life shampoo 33.8oz
$67.43
Joico Blonde Life shampoo let you have your best blonde. With its gentle, sulfate-free shampoo, your hair will be brightened and smoothed. Thanks to its formula, the pH level of your locks is restored and brass is banished in a luxurious lather. This shampoo is perfect for bleached, multi-processed or high-lifted blonde hair.
Features
- Gentle, sulfate-free shampoo.
- Perfect for blonde hair.
- Restablishes pH level.
- Banishes brass, brigthens and smoothes the hair.
- Fights frizz and adds shine.
- Formulated with an exotic blend of Polynesian and Tahitian tamanu and manoi oils.
How to Use
- Apply the shampoo on the scalp.
- Gently massaging into a lather. Rinse and repeat if necessary.
Joico
Joico Blonde Life violet conditioner 33.8oz
$70.85
The violet conditioner neutralizes unwanted golden tones and preserves blonde hair cool tones. This treatment nourishes and protects fragile hair while facilitating detangling.
Features
- Gentle conditioner
- Neutralizes warm tones
- Nourish
- Formulated with an exotic blend of Polynesian and Tahitian tamanu and manoi oils.
How to use
- Apply to wet hair
- Leave on for 1 to 3 minutes
- Rinse
- For best results use Blonde Life Purple Shampoo
- To maintain cool tones, use once or twice a week
Joico
Joico Blonde Life Violet Conditioner 8.5 fl oz
$28.78
The Joico Blonde Life Violet Conditioner is a cool tone-perfecting conditioner nourishes and protects while neutralizing brassy, yellow hues to maintain brilliantly bright blondes. Nutrient-rich Tamanu and Monoi oils help restore strength, softness and shine.
Joico
Joico Blonde Life Violet Conditioner 8.5oz
$46.91
The violet conditioner neutralizes unwanted golden tones retaining the cool tone of blonde hair. This treatment nourishes and protects fragile hair in addition to facilitating disentangling.
Features
- Gentle conditioner
- Neutralizes warm tones
- Nourish
- Formulated with an exotic blend of Polynesian and Tahitian tamanu and manoi oils.
How to use
- Apply to wet hair
- Leave on for 1 to 3 minutes
- Rinse
- For best results use Blonde Life Purple Shampoo
- To maintain cool tones, use once or twice a week
Joico
Joico Blonde Life Violet Shampoo 10.1 fl oz
$26.38
Joico Blonde Life Violet Shampoo is a cool tone-perfecting shampoo that gently cleanses while neutralizing brassy, yellow hues to maintain brilliantly bright blondes. Nutrient-rich Tamanu and Monoi oils help restore strenhth, softness and shine.
Joico
Joico Blonde Life Violet Shampoo 10.1oz
$45.77
The gentle purple shampoo neutralizes unwanted golden tones, retaining the cool tone of blonde hair. This sulfate-free cleanser nourishes and protects fragile hair.
Features
- Gentle cleanser without sulfates
- Neutralizes warm tones
- Feeding
- Rich foam
- Formulated with an exotic blend of Polynesian and Tahitian tamanu and manoi oils.
How to use
- Apply to wet hair
- Lather
- Leave on for 1 to 3 minutes
- Rinse
Joico
Joico Blonde Life Violet Shampoo 33.8 fl oz
$65.98
Joico Blonde Life Violet Shampoo is a cool tone-perfecting shampoo that gently cleanses while neutralizing brassy, yellow hues to maintain brilliantly bright blondes. Nutrient-rich Tamanu and Monoi oils help restore strenhth, softness and shine.
Joico
Joico Blonde Life violet shampoo 33.8oz
$67.43
The gentle purple shampoo neutralizes unwanted golden tones, retaining the cool tone of blonde hair. This sulfate-free cleanser nourishes and protects fragile hair.
Features
- Gentle cleanser without sulfates
- Neutralizes warm tones
- Feeding
- Rich foam
- Formulated with an exotic blend of Polynesian and Tahitian tamanu and manoi oils.
How to use
- Apply to wet hair
- Lather
- Leave on for 1 to 3 minutes
- Rinse
Joico
Joico Blue Conditioner 10.1 fl. oz.
$26.98
Color Balance Blue shampoo and conditioner to neutralize brassy/orange tones in lightened/highlighted naturally dark brunette hair. Thanks to a perfect dose of tone-correcting blue pigments and our color-protecting Multi-Spectrum Defense Complex, Color Balance Blue instantly neutralizes those unsightly brassy /orange tones, while preserving hair color up to 18 washes for 6 to 8 weeks.,
Joico
Joico Blue Shampoo 10.1 fl. oz.
$21.18
Color Balance Blue shampoo and conditioner to neutralize brassy/orange tones in lightened/highlighted naturally dark brunette hair. Thanks to a perfect dose of tone-correcting blue pigments and our color-protecting Multi-Spectrum Defense Complex, Color Balance Blue instantly neutralizes those unsightly brassy /orange tones, while preserving hair color up to 18 washes for 6 to 8 weeks.,
Joico
Joico Body Shake Texturizing Finisher for Medium to Fine Hair 7 fl. oz.
$25.70
Get the body you’ve always wanted with the plush, airy, bombshell volume of Body Shake—the buildable spray that’s never stiff or sticky. Delivering a bouncy, plush finish, and the freedom to touch and retouch, you’ll have fullness, fluidity, and pollution protection* in one unique finisher.
Joico
Joico Champagne
$20.00
The power to go pale without bleach; deliver the healthiest blonde on the block; and achieve up to 5 levels of lift to natural hair without sacrificing a single strand. That’s the magic of Blonde Life Hyper High Lift Permanent Crème Color, now available in three new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening and toning, plus a built-in hair defense system that strengthens strands from the inside out, you’ll swiftly nail dreamy blonde looks.
Joico
Joico Clear Boost
$20.00
The power to go pale without bleach; deliver the healthiest blonde on the block; and achieve up to 5 levels of lift to natural hair without sacrificing a single strand. That’s the magic of Blonde Life Hyper High Lift Permanent Crème Color, now available in three new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening and toning, plus a built-in hair defense system that strengthens strands from the inside out, you’ll swiftly nail dreamy blonde looks.
Joico
Joico Clear Plus
$20.00
Superior gray coverage is one of the most effective ways to turn and reverse the clock on aging hair. Now, with 14 new shades added to the Joico Vero K-PAK Color Age Defy collection, gray coverage is just the beginning to revealing renewed hair!
Joico
Joico CLR Clear Gloss
$20.00
JOICO Vero K-Pak Chrome Demi-Permanent Crème Color is an ammonia-free, deposit-only crème hair color that offers all the reconstructive benefits of the Quadramine Complex in a vibrant, high-gloss color formula that lasts between four to eight weeks. JOICO Vero K-Pak Chrome is composed of an intermixable no-lift, no-fear, true color palette. JOICO Vero K-Pak Chrome is used with a special developer to deliver maximum color development without lightening the natural hair color.
Joico
Joico Color Balance Blue Conditioner 33.8 fl. oz.
$56.38
Joico's Color Balance Blue color-balancing conditioner nourishes and protects while neutralizing brassy/orange.
Joico
Joico Color Balance Blue Conditioner 8.5 fl oz
$22.78
Joico's Color Balance Blue color-balancing conditioner nourishes and protects while neutralizing brassy/orange.
Joico
Joico Color Balance Blue Shampoo 33.8 fl. oz.
$53.98
Joico's Color Balance Blue color-balancing shampoo gently cleanses while neutralizing brassy/orange tones to maintain lightened or highlighted brown hair.
Joico
Joico Color Balance Purple Conditioner 10.1 fl. oz.
$26.98
Joico's Color Balance Purple color-balancing conditioner nourishes and protects while neutralizing yellow tones to maintain beautiful blonde/grey hair.